Second annual Black-owned media upfront set for March 15-16

Leaders of Black-owned media companies will join Byron Allen’s Allen Media Group to showcase their newest programming for advertisers and their agency partners during the second annual Black Owned Media Upfront Presentation.

Set for March 15-16 from 1 to 4 p.m. ET the Black Owned Media Upfront virtual event presented by TVNewsCheck will turn a spotlight on an array of companies ranging from Allen Media Group, a major provider of entertainment, news and weather programming on TV and direct-to-consumer services, to iconic brands like HBCUGO and other Black-owned media companies.

Along with showcasing new and important returning programming, the Black Owned Media Upfront, Allen and his guests will brief the marketplace attendees on the progress the media industry has made toward advancing a real equity stake in advertising budget planning. Economic inclusion has been a high-visibility initiative since 2020, when Allen Media Group Founder and CEO Byron Allen and his coalition of Black-owned media colleagues challenged advertisers to not only include Black-owned media in their media plans but increase those allocations with at least 8% of their overall media spends.

“Black-owned media is not supported by many companies and that is the very definition of systemic racism,” Allen said. “We all must eradicate that immediately. Let’s use this opportunity to work together and achieve a positive change.”

Kathy Haley, co-founder and publisher of TVNewsCheck, added that the NewsCheckMedia team is proud to present the second annual Black Owned Media Upfront. “We learned last year that many advertisers and their agencies have simply passed over Black-owned media in the past because in some cases these companies are smaller than the media giants or because buyers had no connections to them. Our goal on the 1st and 2nd of March will be to connect as many advertisers and media planners and buyers as possible with the wide range of innovative programming available from Black-owned companies.”

Register here to attend the second annual Black-Owned Media Upfront presentations.