Sinclair Launches Data-Driven OTT Ad Platform

Sinclair Broadcast Group on Tuesday introduced a new over-the-top advertising platform.

CompulseOTT, a division of Sinclair, will offer advertisers commercials in 15- and 30-second lengths on leading OTT distribution platforms such as Roku, AppleTV, gaming consoles, SmartTV’s and streaming sticks. Sinclair says the ads will be seen on more than 100 of the top television networks and brands.

CompluseOTT also provides granular targeting from over 100 leading third-party data providers. Sinclair said: “With CompulseOTT, advertisers can now target beyond basic demographics such as age, gender and household income, but also behavioral characteristics such as ‘intent to purchase a mid-sized sedan’ or ‘travel enthusiast.’ CompulseOTT has over 2,000 individual segments for targeting the right viewer. CompulseOTT uses validated daily reporting on over 20 different key OTT metrics.”

Available in all 210 Nielsen DMA’s, CompulseOTT can execute campaigns with different impression counts and targets in different DMA’s all for the same ad campaign, according to Sinclair. CompulseOTT is offered by more than 1,000 Sinclair CompulseOTT certified local sales representatives.

“The OTT ecosystem is complex and CompulseOTT makes the local buying process simple and seamless whether buying just one or multiple DMA’s. Then we report daily on the campaigns with industry leading third party validated dashboards. It is the best local ad product on the market,” said Brian Hunt, Head of OTT/CTV Advertising Sales for Sinclair. “CompulseOTT already has over 500 OTT advertisers and is expanding rapidly into targeting with larger multi-DMA ad campaigns,” said, Ryan Moore, VP of digital sales.