Sinclair Names Matthew Morse Fresno GM

The veteran California broadcaster is upped from general sales manager to oversee the group’s Fox-CW duopoly.

Sinclair Broadcast Group has promoted Matthew Morse to general manager of its KMPH (Fox) and KFRE (CW) in Fresno, Calif. (DMA 20).

Rob Weisbord, president of Sinclair’s Local News & Marketing Services division, said: “We’re thrilled to be promoting Matt to general manager of our Fresno stations, where he has headed up the sales teams since 2013. He brings nearly 20 years of broadcast sales experience across California and are confident that his deep roots in Fresno, history with the company and strong background in sales and marketing will make an extremely capable leader.”

“I am honored and humbled to continue my career with such a progressive company as Sinclair,” Morse said. “What makes this even more rewarding is that I get to do this job in my hometown of Fresno. Growing up, KMPH-KFRE was an integral part of my life and it is my pleasure to lead these stations into the next decade.”

Morse has been at KMPH-KFRE since 2013. From 2001 until joining KMPH-KFRE, he held various sales and sales management positions, primarily in Southern California and the West Coast.

He holds a Bachelor of Arts in law and society from University of California, Santa Barbara.

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