Sinclair Taps Rebecka Butcher As Flint GM

Sinclair Broadcast Group today appointed Rebecka Butcher vice president-general manager of WSMH (Fox) in Flint, Mich. She will also be responsible for oversight of providing services to WEYI (NBC) and WBSF (CW).

Butcher, who was VP-GM of WEYI-WBSF from 2008 to 2015, returns to the stations from Adams Outdoor Advertising, where she most recently was general sales manager.

Butcher spent 17 years at WEYI-WBSF, joining the stations in 1998 as an account executive and quickly moving up the ranks, serving as local sales manager and general sales manager before being elevated to VP and general manager in 2008.

Rob Weisbord, Sinclair’s chief operating officer and president of broadcast, said: “Rebecka is well-respected with deep relationships in the community. She is a strategic thinker with a history of strong sales and business development, and we are thrilled Rebecka has returned home to lead the team in Flint.”

Butcher has been recognized with honors from Billboard Insider and Flint’s Woman 2 Woman Magazine. She serves on several local boards, including Mid-Michigan Crime Stoppers and Chesaning Schools of Education. She holds degrees from Baker College in Owosso, Mich., and Delta College in Saginaw, Mich.

Butcher said: “I’m excited to return and help build the roadmap to continue to grow the success of these stations.”