Sports Content Exec Felipe Osorio To Lead Canela Sports

Canela Media, a minority-owned technology driven company committed to redefining digital media experiences for the Hispanic community, today announced it has appointed Felipe Osorio to the newly created position of Vice President of Canela Sports, a channel on its free streaming platform service Canela.TV.

Canela Sports features 24 hours of the top live sports: fútbol, baseball, boxing, MMA, action sports and more. As VP of Canela Sports, Osorio will be responsible for expanding content offerings available to users through original content, acquisitions, partnerships and more.

“Felipe’s addition to the team is a big win for Canela Media,” said Isabel Rafferty, founder & CEO of Canela Media. “He is a leader recognized for building peak-performance teams and delivering revenue and audience growth in the U.S. and abroad. His diversified experience includes a unique blend of diversified experience in sports and Hispanic markets that will help drive Canela to the next level.”

Osorio comes to Canela from Univision Communications Inc. where he served as Vice President, Digital Editorial Operations. While there, he worked across Mexico & the U.S. to create sports content for advertisers looking to reach Hispanics in two of the largest Spanish speaking markets. He also spearheaded the execution of multiple deals with digital platforms, and directed the reorganization of the company’s digital operations.

“Canela.TV is an exciting platform that has tapped into an incredible growth opportunity in streaming for U.S. Hispanics,” commented Osorio. “I’m excited to be part of the team to contribute to Canela’s continuing growth path. I look forward to leading the evolution of Canela Sports and bringing unique and innovative sports content to Hispanic streamers.”

Osorio also held positions at SS&C GlobeOp and Bank of America in global regulatory and securities roles. He received a Bachelor of Science in Industrial Engineering and Minor in Economics from Northwestern University and a Masters of Business Administration with Specializations in Finance & Strategy from New York University.


Canela Media recently announced exciting new sports content – Canela Boxeo Nights, a partnership with World Cup Boxing Series and exclusive indoor soccer matches through a partnership with MASL.

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