Spot TV Execs To Explore How Attribution Platforms Affect Market
Leaders of the media buying and selling community will talk about how attribution platforms are influencing the planning and execution of spot TV campaigns during a TVNewsCheck Working Lunch Webinar.
Set for Thursday, Nov. 19 at 1 p.m. ET, the webinar will explore how advertisers and their agencies are using attribution platforms to allocate budgets and measure the results of linear TV and streaming campaigns, and how broadcasters use them to demonstrate the effectiveness of their campaigns.
In addition, speakers will consider how the use of attribution platforms is driving future development of the software programs, and whether it is attracting new categories into spot TV. Attribution is considered an important tool in increasing the competitiveness of local linear and digital outlets with giants like Facebook and Google.
Joining the webinar as speakers are: Shawn Makhijani, SVP NBC Spot On and SVP business development and strategy at NBCU Owned Stations; Adam Monaco, SVP Disney Advertising Sales Local; Tracy Chavez, EVP and director of investment operations at Publicis and Chaitanya Upadhyay, VP local solutions at Alphonso.
Janet Stilson, contributing editor at TVNewsCheck, will moderate the conversation.
Register to attend the webinar here.