Steve Mandala Joins Estrella Media As Chief Revenue And Local Media Officer

Estrella Media, the Spanish-language multiplatform media company, today appointed Steve Mandala chief revenue and local media officer., He starts immediately and is based at the company’s New York office.

“We are excited to have Steve join Estrella Media to help accelerate our transformation in super-serving our consumers and brand partners,” said Peter Markham, Estrella CEO. “Steve is a leader in Hispanic media and was instrumental in leading the revenue teams at Univision, NBCU, and Telemundo. He has a unique skill set to develop high-performing teams and highly successful advertising partnerships in multiplatform companies.

“He understands the importance of the US Hispanic consumer and Estrella Media’s leadership in reaching our audience on all screens. Steve is going to be a driving force behind our continued evolution and in creating value with our partners across our multiple platforms, accelerating our revenue growth both nationally and through our valuable local media assets.”

“This is a transformational time for Estrella Media with respect to serving our Hispanic audience and also continuing our digital and streaming transformation,” Mandala said. “I have spent my career developing and connecting this valuable audience with the brands and content they want to consume, and helping to lead the major Spanish-language networks in the U.S. to record revenues. I’m excited to be part of the team driving Estrella Media’s growth and brand across the industry.”

Mandala recently was president, ad sales and marketing at Univision, where he was pivotal in growing Univision’s valuation prior to its sale. Prior to that, he was at NBCUniversal, where he led sales throughout the cable group and Telemundo, driving double-digit sales growth. He held numerous other positions while at NBCUniversal and played a key leadership role in the integration of cable and broadcast channels following Comcast’s acquisition of NBCU. He is a former CableFax and HispanicAd “Media Executive of the Year,” and a graduate of the University of Southern California.