Super Bowl 56 Is 85% Sold Out

One month after NBCUniversal finished its upfront negotiations but offered few specifics about its haul, the company is finally sharing some specifics about its biggest upfront ever — and revealed that it is well on its way to wrapping Super Bowl 56 ad sales in record time. NBCU has secured as much as $6 million per 30-second spot, according to sources close to negotiations, a 9% increase over what CBS charged advertisers to appear in February’s Super Bowl 55.