Super Bowl Ad Rookies, Flush With New Cash, Swarm The Field
Dozens of first-time Super Bowl sponsors are entering the fray, adding a different element to the game’s annual advertising extravaganza. Many are fighting for consumer recognition, and think a Super Bowl shout-out will score thousands of likes, tweets, website visits and (maybe) dollars.
This article was originally posted on variety.com
Leave a Reply
You must be a logged in member to post a comment.
Log In Register Now