Tim Russell Joins Sabio As SVP Sales To Expand CTV Business
Sabio, a mobile data-powered CTV platform, today announced that Tim Russell will be joining the team as SVP of sales. He will be based in New York.
Russell has more than 28 years of experience in the TV industry and will work toward enhancing Sabio’s CTV product in the market. Prior to joining Sabio, he held senior positions at Nexstar, Meredith, TV Guide, Tribune and Comcast, where he led sales teams that worked closely with brands and agencies.
“As agencies and brands struggle to place all of their TV budgets due to continued linear TV erosion, advertisers are starting to explore CTV opportunities more heavily,” Russell said. “I’m honored to join the Sabio team, and to help drive this next phase of growth as they help advertisers develop a holistic, cross-platform approach to advertising.”
“We have seen explosive growth on the digital side of the business, and now we are accelerating that growth through buy-in and investment from the TV side,” said Aziz Rahim, CEO of Sabio and App Science. “With extensive experience in the brand and agency partnership world, Tim is the perfect person to help us continue this growth.”
Sabio creates custom segments using data from 300 million mobile devices and 110 million CTV households to deliver cross-screen targeting to 55 million households to help brands drive ROI by bridging the cross-screen gap.