TVN Webinar: How To Bring Multimedia Campaigns To Spot TV

Local media buyers and sellers want to create multimedia campaigns, but barriers, including inadequate audience data and workflow silos, are slowing things down. How To Bring Multimedia Campaigns to Spot TV, a TVNewsCheck Working Lunch Webinar at 1 p.m. ET on May 19, will explore the problem and how buyers and sellers are responding to it

The conversation with leaders from The E.W. Scripps Co., Graham Media Group, Nexstar Media Group and Dentsu X will explore what buyers and sellers can do to create short-term workarounds and long-term solutions that will enable them to transact across media including linear TV, streaming, mobile and digital advertising.

The panel will also interrogate where the needed data and technology solutions may be forthcoming that would facilitate multimedia buys.

“Most station groups and agencies are not ready for multimedia campaigns like the networks are, so this webinar is all about how to get there,” said TVNewsCheck Publisher and Co-Founder Kathy Haley. “We have some of the best leaders in spot to talk about it, the ones who are starting to move ahead and show the industry the way forward.”

Register here for the webinar.

Speakers

Wil Danielson

Wil Danielson, SVP National Sales, Digital Division, Nexstar Media Group — A 10-plus year media industry executive, Danielson has extensive expertise around both traditional TV and digital media experience. In his role as senior vice president, national digital sales, he oversees the division’s national sales team, working with major advertising agencies and Fortune 500 companies.

Before stepping into his current role, Danielson was VP of business development, digital, at Nexstar Inc., helping explore new strategies and merger and acquisition opportunities for the company. His career began in 2010 at Cox Media Group’s CoxReps, where he sold local spot television for CBS-owned properties. With the growth of digital advertising, he moved to Gamut; he moved up quickly within the Cox-owned company, helping rebuild its entire go-to-market strategy and product suite. During his tenure, the business grew 400% between 2016 and 2019.

Missy Evenson

Missy Evenson, VP Sales, Local Media, The E.W. Scripps Co. — She has been in buying and media sales for 25-plus years. Her career has taken her from Texas and Colorado to currently Ohio. Evenson has held positions at KMGH Denver that included national sales manager, local sales manager and director of sales. More recently she was director of revenue strategy for the West region at Scripps before her current position. She has been with Scripps for seven years.

Evenson has also served as the chairperson for the ABC Sales Advisory committee, current member of the Nielsen Local Media Alliance and current member of the TVB Board of Governors.

Heather Gundry

Heather Gundry, SVP, Group Director, Dentsu X — Gundry oversees local broadcast activity for Denstu Aegis brands. She is very focused on process, procedure and partnerships while striving to produce excellent results for the client. Prior to joining Dentsu Aegis in June of 2018, Gundry worked at Global Team Blue on the Ford Dealer Business and Ford National Business for 10 years overseeing all local TV, radio, cable and digital while also managing the local broadcast team of 65 people across 10 offices. On the forefront of new opportunities, she helped develop and oversee the addressable television venture for Ford, advanced the programmatic platforms within GTB, worked closely with audience intelligence opportunities and established process for OTT and long form video within the local spot department.

Currently, Gundry manages the local broadcast investment buying for Cadillac, On Star, Anheuser Busch, William Hill, Chamberlain University, Illinois Lottery, Chili’s and Advanced Auto Parts working through 360i, Dentsu X, Gyro and Vizeum (Denstu Aegis Brands). Constantly looking to improve the industry of local TV, she has been involved with the 4A’s which influences culture in advertising while moving the industry forward, the Tip Initiative, which develops standards for programmatic ad transactions and the TVB, which promotes local media marketing solutions working with TV stations across the country.

Michael Newman

Michael Newman, Director of Transformation, Graham Media Group — He has built digital news properties focused on user experience and interactivity and digital storytelling for newspapers broadcasters, and digital local media since 2004. He has worked with Graham Media Group for the last 15 years innovating different ways to present local news and strategies to monetize effectively in a disrupted space.

Now the director of transformation, he continues to seek the best ways to promote local media into new spaces and business models while improving user interactions and experiences.

Paige Albiniak, Contributing Editor, TVNewsCheck will moderate.