Off-years bring new urgency to the long-term objective of expanding revenue sources, categories and new businesses. Leaders from Nexstar, Horizon Media, Marketron and JDA.media will consider what will be the most important strategies for 2023 and what kind of investments are likely following what is expected to be a record political advertising year in 2022 in a TVNewsCheck Working Lunch Webinar, Optimizing Spot TV in a Non-Election Year, on Nov. 17 at 1 p.m. ET.
With 2023 having no elections or Olympics and a recession looming, broadcasters will be looking for all the revenue streams they can to fill the gaps. This webinar will tackle how to find new clients and strategies and increase advertisers’ use of TV and its multiplatform options.
“It’s a development time for spot TV when you’re not in a political year, and our speakers will look at the best ways to use it to creatively drive revenue and strategize for the longer term,” said TVNewsCheck Publisher and Co-Founder Kathy Haley.
Register here.
Speakers:
Wil Danielson
Wil Danielson, SVP National Sales Digital Division, Nexstar Media Group — A 10-plus year media industry executive, Danielson has extensive expertise around both traditional TV and digital media. In his role as Nexstar’s SVP, national digital sales, he oversees the division’s national sales team, working with major advertising agencies and Fortune 500 companies.
Before stepping into his current role, Danielson was VP of business development, digital, at Nexstar, helping explore new strategies and merger and acquisition opportunities for the company. His career began in 2010 at Cox Media Group’s CoxReps, where he sold local spot television for CBS-owned properties. With the growth of digital advertising, Danielson moved to Gamut; he moved up quickly within the Cox-owned company, helping rebuild its entire go-to-market strategy and product suite. During his tenure, the business grew 400% between 2016 and 2019.
Danielson holds a master’s in business administration from the University of Southern California and a bachelor of arts from Southern Methodist University.
Kerry Kearney
Kerry Kearney, VP Managing Director Local Video Investment, Horizon Media — She started her career at Horizon Media and has been with the company for 18 years. Rising through the ranks within the local video investment team, in her role as VP, managing director, she leads the team with executing innovative, first to market opportunities for clients.
Kearney creates customized integrations that extend past linear, organically woven within programming, and aligns key messaging for brands. Additionally, Kearney spearheads the testing of software, new platforms and the maintenance of measurement changes within the space as well as automation and advanced TV platform solutions to ensure the team is best in class.
Renee Ingenito
Renee Ingenito, VP Enterprise Sales, Marketron — She is a sales professional with more than 20 years’ experience building and leading sales teams across several markets, with a primary focus on TV and media advertising, ad tech platforms and enterprise software solutions. Throughout her career, spanning from local Bay Area TV sales for Fox and CBS, to TV sales management at CBS/CW in Philadelphia, to platform sales for Microsoft and Comcast, she has developed meaningful sales strategies, built and led cohesive teams and developed sales playbooks and enablement tools, collectively resulting in solid revenue growth and exceeding sales plans and targets.
At Marketron, Ingenito oversees the enterprise division to help power the future of all media sales with strategies and solutions that deliver more scalable, predictable and reliable revenue. She understands the importance of driving a strong metric-driven, cohesive and motivated sales culture to achieve and exceed financial goals while also working collaboratively with other business functions.
John Hillary
John Hillary, Senior Marketing Consultant, JDA.media — Since 2006, he has worked directly with thousands of small-to-medium size businesses, developing fully integrated, results-driven media marketing strategies.
Hillary began his career with NRS Media in Atlanta, consulting for media outlets in television, digital, radio and cable, throughout North America. Working as a project manager, he was responsible for analyzing market trends and sales data for the company’s multi-phase programs. He became the youngest person in company history to be promoted to account director — the lead project consultant.
His success helping businesses and stations drive revenue resulted in him being recruited by WCIU Chicago as an account executive working with local and national businesses, he successfully developed and executed marketing campaigns utilizing broadcast television and a multitude of digital platforms.
In 2017 Hillary joined JDA.media, a media sales training and marketing firm. For over five years, working in 50-plus markets across the U.S., he has driven substantial revenue for his clients. His success revolves around his creativity, energy, and a deep understanding of results-oriented omnichannel marketing strategies. His easy demeanor and quick wit have added to his deep relationships with businesses owners and station clients.
Hillary graduated from the University of Michigan.
Gregg Siegel
Gregg Siegel, Corp. SVP, National Sales and Client Partnerships, Sinclair Broadcast Group — He provides advertisers the ability to reach viewers, potential customers and voters on a single market, multiple market and regional basis.
Having spent decades in the industry as a creative sales strategist, Siegel is passionate about advancing and transforming the business to facilitate efficiencies and data driven solutions beyond a linear approach. Leading a large team at a company with many assets, the approach is about full integration solutions for the benefit of helping clients reach their KPI’s.
Prior to his current role, he worked as director of business development, strategic sales manager and a regional sales manager on a multiple market basis, starting with Sinclair in 1994. He has held several sales and management positions with national sales representation firms.
Siegel holds a bachelor’s degree in communications and marketing from the University of Arizona and is an accomplished artist.
Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)
16 May 2024
23 May 2024
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