TVN Webinar To Size Up 2021 Spot TV Market

Leaders of the local TV advertising buying, selling and research community will offer their outlook on the developing 2021 spot TV market during a TVNewsCheck Working Lunch Webinar. Set for Wednesday, Jan. 27, at 1 p.m. ET, the event will feature (clockwise from upper left): Becky Meyer, SVP national sales, Gray Television; Julio Marenghi, president of sales, CBS Television Stations; Brad Thompson, SVP and partner, integrated investment, UM Worldwide; moderator Janet Stilson, contributing editor, TVNewsCheck; Bruce Roberts, president, WideOrbit and Rick Ducey, managing director, BIA Advisory Services. Register here. 

Leaders of the local TV advertising buying, selling and research community will offer their outlook on the developing 2021 spot TV market during a TVNewsCheck Working Lunch Webinar.

Set for Wednesday, Jan. 21, at 1 p.m. ET, the event, Spot TV Forecast 2021, will update participants on revenue projections, key categories and related issues such as the impact of developing advertising technology, anticipated changes in audience measurement and the growth of impressions-based selling and performance campaigns.

Speakers will also consider the rise of streaming and digital advertising and its impact on linear TV advertising as 2021 gets off the ground.

TVNewsCheck in early October forecast a 7.4% increase for core spot TV advertising in 2021, up from a pandemic-influenced 18% decline in 2020,” said Kathy Haley, co-founder and publisher of TVNewsCheck. “This webinar will update the audience on how the 2021 marketplace is unfolding.”

Speakers

Julio Marenghi, President, Sales, CBS Television Stations

BRAND CONNECTIONS

Named president of sales at CBS Television Stations in October 2018, Marenghi reports to CBS Television Stations President-CEO Peter Dunn and is responsible for overseeing advertising sales for ViacomCBS’s 27 owned-and-operated stations, as well as the group’s digital properties, including its portfolio of CBSN Local 24/7 news streaming services.

A veteran of more than 30 years in the broadcast and cable television industry, including nine years with CBS, Marenghi rejoined CBS Television Stations as senior vice president, revenue strategy, in January 2018. He previously was with CBS Television Stations from 2002 to 2008, including four years as president of sales and two years as president and general manager of the company’s stations in Boston and Providence.

Prior to returning to CBS in 2018, Marenghi served as chief revenue officer for Media General’s 71 television stations in 48 markets. Before that, he spent five years with Tribune Broadcasting — initially as president of WGN America, then as president of ad sales for the company’s 23 television stations.

Becky Meyer, SVP Director of National Sales, Gray Television

Becky Meyer joined Gray Television in September of 2015. She oversees the coordination and execution of national transactions in 94 DMAs and manages agency relations across the country. Prior to joining Gray, Becky worked at Katz Television for 23 years in the Chicago office holding every position in that office up to VP director of sales. She also managed the Minneapolis and Detroit offices. In 2001, she took a break from the national business and became the local sales manager for WAOW-TV Wausau, Wis. ,returning to Katz in 2003.

Brad Thompson SVP, Partner, Integrated Investment, UM Worldwide

A media executive with 23 years of experience in the industry, Thompson spearheads operations and change management for the Local Investment Team at UM Worldwide. Previously he led local investment on the Fiat Chrysler Automobiles account for nine years, focusing on innovative solutions and strong relationships to deliver best-in-class efficiency and sales results against client KPIs.  He started his career as a local media buyer, working at J. Walter Thompson, PHD and LCI (formerly a media buying unit of UM Worldwide). In that role he negotiated on behalf of a diverse roster of clients across the automotive, retail, financial, pharmaceuticals and entertainment categories.

Rick Ducey, Managing Director, BIA Advisory Services

Ducey leads BIA Advisory Services’ strategy consulting practice and serves as an adviser to its affiliated investment banking group BIA Capital Strategies. Ducey works with media industry clients to see and evaluate opportunities and develop strategies in traditional and digital platforms to achieve business goals. He helps clients with strategic planning, partnership strategies, product planning, competitive intelligence, revenue growth and diversification. He also works on investment banking projects assisting buy-side and sell-side clients.

Prior to joining BIA, Ducey headed the National Association of Broadcasters’ Research and Information Group overseeing all research, analytics and information technology initiatives. He is an adjunct professor at George Washington University where he teaches classes in digital media entrepreneurship.

Bruce Roberts, President, WideOrbit

Bruce Roberts, WideOrbit presidentBruce joined WideOrbit in 2000 and oversees all client-facing departments, including sales, operations, account management & support. Bruce is a broadcast television veteran who joined WideOrbit after more than 15 years with the ABC Owned and Operated Television Division. Prior to WideOrbit, Bruce was executive VP of sales for Salon.com. Before Salon, Bruce was general sales manager for KGO-TV in San Francisco as well as sales manager for KABC-TV in Los Angeles. Bruce began his career in media working for HRP and Blair.

 

Moderator: Janet Stilson, Contributing Editor to TVNewsCheck

A veteran business writer specializing in the media industry, Stilson covers advertising sales and revenue generation for TVNewsCheck. She started her career at Variety and has freelanced for The New York Times, The Financial Times, TV Guide, The Hollywood Reporter and Adweek. Currently, she is also editor of Crain’s NewsPro, as well as the Media Financial Management Association’s magazine The Financial Manager.

Register to attend the webinar here. 

 

 


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