TV ad measurement company iSpot today said it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry.
In addition to receiving certification for overall transactability, iSpot said its latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all currency classifications that were evaluated by the JIC. “This includes total households and audiences across both average commercial minute, exact spot ad measurement and personified demos — which is how 90% of the TV marketplace is traded on today,” iSpot said.
The company added: “To date, iSpot is the only measurement provider to receive a nod from the JIC as reaching the baseline requirements needed to be able to be used for transactions across all three classifications — demonstrating through the evaluation that iSpot data is stable enough for forecasting, planning, estimating and posting purposes.”
This follows news late last year that it had received MRC accreditation for its verification of national TV ad airings advertising — a foundation for cross-platform ad-based currencies — and maintained its conditional certification by the JIC.
Sean Muller, CEO, iSpot.TV, said: “The JIC and its members have established an important place in today’s media ecosystem for not only understanding and evaluating with efficacy, efficiency and rigor the value and accuracy of measurement methodologies and data today, but are setting a great example of how the industry should be thinking about the measurement quality of tomorrow. We’re thrilled and honored to receive this certification and look forward to continuing to set an example for the entire industry of what measurement could be like when it’s done right.”
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