Veronika Moroian Upped To GM Of KMEX Los Angeles

Univision has promoted Veronika Moroian to president and general manager of it KMEX, Univision Los Angeles. In this role, she will be responsible for overseeing the sales, news, community affairs, operations technology, marketing and promotions departments.

Prior to assuming her new position, Moroian was president and general manager for Univision’s WUVP Philadelphia and WFDC Washington, and, before that, as station manager of its WXTV New York. During her tenure, the company said, “she drove these organizational transformations, strengthened their respective news brands at the local level, and delivered solid revenue growth.”

“We are thrilled to have Veronika lead the Los Angeles market, where we have the largest concentration of Hispanic audiences reached through our two TV stations, four radio stations, and our digital, social media and streaming platforms,” said Diane Kniowski, chief local media officer, TelevisaUnivision. “The growth of our brands in Los Angeles is critical to the success of our local division at TelevisaUnivision in the U.S. and Veronika is the right person to lead this charge.”

A television industry veteran, Moroian joined Univision 20 years ago and started her career in distribution with affiliate relations in Los Angeles. Then, she transitioned to sales as account executive with KMEX, where she worked for a few years before joining the sales team in Chicago and New York in leadership positions overseeing the business development efforts.

Moroian was born in Armenia and raised in Argentina, moved to Los Angeles in 2001 and holds an MBA from the UCLA Anderson School of Management.