Victory Channel Selects Comscore For National Measurement
Comscore has signed a new agreement with LightQuest Media, which is the agency of record for Victory Channel, a national network that is the media outreach of Kenneth Copeland Ministries. Under the agreement, LightQuest Media and Victory Channel will now have access to Comscore’s granular advanced audience information — contained in Comscore’s TV Essentials (TVE) solution — to support its mission of serving leading voices in Christian media.
“We are committed to providing best-in-class media buying and advertising services to Christian media ministries,” said Chris Busch, founder and CEO, LightQuest Media. “We are excited to harness Comscore’s viewer trends so we can continue to deliver smart strategy and excellent performance for our valued client, Victory Channel.”
“Comscore is excited to provide advanced TV audience information to LightQuest Media,” said Carol Hinnant, chief revenue officer, Comscore. “Their focus on helping clients connect with a specific and highly-engaged television audience is a great match with Comscore’s granular and meaningful insights.”