WBRC Names Jason Mathews GSM

Gray Television’s Fox affiliate WBRC Birmingham, Ala. (DMA 43), has hired Jason Mathews as general sales manager.

He currently is Gray Television’s director of business development where he helps oversee various aspects of local, national, programmatic and digital sales for Gray’s 91 television markets.

In his new role, Mathews brings more than 10 years of sales experience including print, broadcast television and digital marketing. In addition, he has worked with thousands of clients across the country.

Prior to his business development role, Mathews was local sales manager at WBRC.

“Given Jason’s experience at both the station as a seller and local sales manager and at Gray Corporate leading business development, he is the right person at the right time to reinvigorate our new business revenue,” said WBRC VP-GM Collin R. Gaston. “His familiarity with the Birmingham market and our client base, will allow for a seamless integration back into WBRC FOX6 where he can quickly strengthen business relationships. His positive attitude, desire to win and boundless energy will serve our station and clients well. Exciting times!”

Mathews is a graduate of Auburn University.