Webinar to chart new revenue powered by NextGen infrastructure
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum.
ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also lease a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use cases.
An LTN Global webinar, produced and presented by TVNewsCheck, will explore the scope of new revenue opportunities and how TV station groups are preparing to monetize their investment in ATSC 3.0 technology.
Set for Thursday, January 20 at 1 p.m. ET, the webinar, “Bringing In New Revenue Streams with ATSC 3.0 Infrastructure,” will feature a conversation among four leading NextGen TV strategists, moderated by LTN Global’s VP Major Accounts, Mary Crebassa.
Mark A. Aitken, SVP of Advanced Technology, Sinclair Broadcast Group, and President, One Media
Mark A. Aitken is Senior Vice President for Advanced Technology and President of ONE Media, Sinclair’s innovations company that has driven breakthrough ATSC 3.0 technologies. He holds patents for RF devices and next-gen systems and has won numerous awards, including the 2018 NAB Television Engineering Achievement Award.
Brett Jenkins, Executive Vice President and Chief Technology Officer, Nexstar Media Group
Brett Jenkins has worked in technology roles for Media General and LIN Media, ION Media Networks, and Thales Broadcast. Early in his career, Brett managed development for what was then the new digital broadcast TV standard, and he received an Emmy award for pioneering digital adaptive pre-correction technology. Brett serves on the board of the Advanced Television Systems Committee.
Kerry Oslund, Vice President of Strategy and Business Development, E.W. Scripps
Kerry Oslund is vice president of strategy and business development for The E.W. Scripps Company, where he is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts. Prior to his post at Scripps, Oslund was vice president of strategy and business development at Tribune, where he helped the company align business strategies with emerging ATSC 3.0 television standards.
John Hane, President, BitPath
John Hane leads BitPath, a consortium of broadcasters planning the transition of member stations to ATSC 3.0 and developing platforms to help businesses exploit the NextGen broadcasting capabilities. A go-to advisor in spectrum matters and ATSC 3.0, John is also the inventor or co-inventor on four patents.
Mary Crebassa, Vice President of Major Accounts, LTN Global
Mary Crebassa has more than 20 years of experience in business development and strategic planning for the media and entertainment, broadcast, and telecommunications industries. Mary earned a BS from California Polytechnic State University and was recognized as the university’s Honored Alumna in 2003 and 2021 for outstanding accomplishments, leadership, and meritorious service.