Why Local TV News Is Always An Essential Media Buy

Michael Felicetti: “Like politics, all news is local. Even when there’s a big national or international news story (whether it’s Russia invading Ukraine, the World Cup or one of the biggest news moments of all time), it’s the local angles that ultimately interest us most. In fact, well over half (62%) of Americans watch local news on television daily. Even when national news seems to drown out local angles, there are still stories close to home that viewers care about: weather, sports and traffic. And for advertisers, local TV news is still a powerful way to reach a very targeted and engaged audience. On both strategic focus and practical planning levels, it provides a way to persist amid the tumult of national news cycles playing out in the background. It provides a means for sustainability.”