CLOSING BELL

Dow Drops 39, Nasdaq Falls 44, S&P Dips 11

Wall Street edged back from records Thursday after the Dow briefly topped 40,000.

Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both

Netflix’s programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. Morgan Stanley estimates that 10% share of Netflix advertising dollars for Trade Desk would add around 2% of the DSP’s 2026 revenue. It estimates Netflix will generate over $3 billion in advertising revenue by 2026 for its “Basic With Ads” subscription option.

Disney CEO Bob Iger Says Linear TV Can Be Managed In Decline With ‘Dramatically’ Lower Content Spend

In July of 2023, recently returned Disney CEO Bob Iger shocked the media industry by indicating he might be open to divesting the company’s declining  linear assets. By last fall, he’d changed his mind, declaring them not for sale. On interviews and earnings calls since, he’s explained why — most recently at the MoffettNathanson media conference, and in the midst of annual upfront presentations to advertisers.

BRAND CONNECTIONS

Jeff Zucker’s RedBird IMI Closes $1.45B All3Media Acquisition From WBD, Liberty Global

In its biggest completed deal so far, the company adds the production firm behind such series as The Traitors (pictured), Squid Game: The Challenge and The Tourist, and films like 1917 to its media portfolio.

StackAdapt Adopts Data From Samba TV For Programmatic Campaigns

Using Samba TV data, StackAdapt is providing clients with Reach Forecasting and Incremental Reach Measurement features.

The CW Scouts More Sports Rights, Eyes Sunday Expansion And Potential Team-Ups With ESPN

The CW is looking to keep acquiring sports rights and is eyeing an expansion on Sundays as well as potential team-ups with other rights holders, President Dennis Miller said. In an upfronts briefing alongside Brad Schwartz, president of Entertainment, Miller said the pace of sports rights dealmaking has surprised “everyone, from Perry [Sook, CEO of parent company Nexstar] on down.”

How YouTube Became Must-See TV: Shorts, Sports And Coachella Livestreams

When YouTube launched nearly two decades ago, its first clip was a grainy video of co-founder Jawed Karim speaking to the camera while standing in front of the elephants at the San Diego Zoo. Since, then the online video giant has increasingly been the entertainment of choice for billions of people. And while the Google-owned service is still often thought of as being the destination for people watching funny short videos on their smartphones, the way that Americans watch it has changed in a big way.

How ‘Young Sheldon’ Successfully Rode The Turmoil In TV

The seven-year run of the hit series, which ends on Thursday, mirrors the story of the television business during that time.

‘At The Start You Get Molested And By 45 You’re Too Old To Work’ – The Secret Misery Of Women Working In TV

Now is not the best time for women in TV. According to recent research by the Creative Diversity Network, whose Diamond report collects data from the U.K.’s big broadcasters, the gender gap is widening. One female director hides that she has a child; younger women face a 39% gender pay gap; and harassment is widespread. Insiders say it’s a wonder the television industry has any women left at all.

WWJ Detroit Names Jennifer Lyons Interim GM

The current leader of CBS O&O WBBM Chicago is adding the company’s Detroit station to her portfolio.

Comcast Spat Threatens Diamond Restructuring, Sports Leagues Say

Diamond Sports Group said negotiations with Comcast Corp. remain open despite warnings from Major League Baseball that the cable provider’s decision to drop its regional sports channels could force the league to set up alternative broadcasts for fans of a dozen teams.

Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass

Netflix To Launch In-House Advertising Tech Platform

The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales.

Gray Television Begins $1.6 Billion Refinancing

Gray Television announced Wednesday the commencement of a refinancing process for its existing $1.15 billion term loan due 2026 and up to $450 million of its 5.875% senior notes due 2026, […]

CLOSING BELL

Dow Gains 349, Nasdaq Jumps 231, S&P Adds 61

Wall Street rallied Wednesday set to records after inflation slows.

New York Women In Communications Announces 2024 Scholarship Recipients

New York Women in Communications (NYWICI), a female communications professional organization, awarded nearly $60,000 in scholarships this year to 11 college students to support their education and further their communications […]

TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New ‘Distributor’ Data

The Television Bureau of Advertising (TVB) is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing. The new analysis, which Nielsen released Tuesday, showed Disney has the biggest share of aggregate cross-platform audiences, followed by YouTube. TVB President Steve Lanzano said the analysis “misleads marketers into thinking their commercials can reach significantly more streaming viewers than is possible or the reality.”

Warner Bros. Discovery Shows Off Advanced-Ad Offerings On Max

Warner Bros. Discovery announced new advanced advertising products marketers can buy on its Max streaming service during its upfront presentation Wednesday that include shoppable ads, advanced contextual targeting and interactive video formats.

.

KRON San Francisco Adds Matt Morse As Local Sales Manager

Nexstar Media Group’s CW affiliate KRON San Francisco has hired Matt Morse as its new local sales manager. He will oversee all local sales efforts for broadcast and digital, including […]

NAB Leadership Foundation To Honor Mutual Of Omaha With Corporate Leadership Award

The National Association of Broadcasters Leadership Foundation today announced Mutual of Omaha as the recipient of the Corporate Leadership Award. It will be presented during the 2024 Celebration of Service to […]

Ads On HBO? Max Looks To Become Much More Than That As It Gains Commercial Traction

After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn for Max. The Warner Bros. Discovery streaming service introduced an ad tier in 2021, when it was known as HBO Max and owned by AT&T’s WarnerMedia, only to re-approach the ad business in earnest in early 2023. About a year into the effort and the rebrand to Max, there are clear signs of traction, with the service due to be center stage Wednesday at the company’s upfront presentation to ad buyers in New York.

Broadcasters And Other Media Employers Must Navigate New Overtime Requirements

On April 23, the U.S. Department of Labor published final regulations under the Fair Labor Standards Act that ultimately raise the minimum salary necessary to be exempt from federal overtime rules by 65%. These changes affect all businesses subject to the FLSA, but broadcasters and other media employers may particularly feel the impact given that they rarely operate on a 9 a.m.-to-5 p.m. schedule. The increase will occur in two steps, with the first going into effect on July 1, 2024, and the second occurring on Jan. 1, 2025.

Billionaire Frank McCourt Organizes Bid To Acquire TikTok In U.S.

Billionaire Frank McCourt is organizing a bid to acquire the U.S. business of video-sharing platform TikTok, weeks after the passage of a law that would ban the company unless it separates itself from its Chinese owner.

Disney Upfront Welcomes Back Bob Iger — And Jimmy Kimmel

The Walt Disney Co.’s upfront presentation went on with a connections theme, and Bob Iger himself appeared onstage moments after it began. Emma Stone introduced Iger, Disney CEO, who said it was his first upfront show appearance since 1994. Among the programming highlights presented were three from Ryan Murphy, a comedy special franchise on Hulu and a peek at Marvel projects.

CLOSING BELL

Dow Rises 127, Nasdaq Jumps 123, S&P Adds 25

Wall Street ended higher on Tuesday, sending the Nasdaq to a record high.

Sony Said To Be Rethinking Its Bid For Paramount

TV Titans Scorecard: Here Are The Major Players In Upfront Ad Sales

The turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will be doing business with a number of new faces in this year’s upfront advertising sales market.

Broadcast Nets Show Gains In Ad Impressions Despite Strikes: iSpot

Despite strikes that wiped out original programming last season and a narrative about viewers streaming more and watching less linear TV, the big broadcast networks largest retained their reach, according to a report from measurement and analytics company iSpot.tv.

Nielsen Crowns Disney In New Ranking Of Media Distributors

Nielsen released a new ranking of companies in the media distribution business, including broadcast, cable and streaming, and The Walt Disney Co. was at the top of that list. At a time when it appears that streaming is taking over the television business, the new ranking has YouTube as No. 2 followed by traditional media companies NBCUniversal, Paramount Global and Warner Bros. Discovery.

Latin Culture Is Key At TelevisaUnivision Upfront

Among the headlines were Shakira announcing that her song Punteria will be the official song of TelevisaUnivison’s coverage of the 2024 Copa America soccer tournament. Univision also announced the creation of “Sistema Uforia,” offering advertisers a way to take advantage of all of Univison’s Latin music assets and new festivals tied to some of its award shows.