Amazon Hires Former NBCU Exec Krishan Bhatia For Global Video Advertising

Krishan Bhatia, formerly a senior ad sales executive at NBCUniversal, has been hired as vice president of global video advertising at Amazon. Bhatia will oversee Amazon’s TV advertising business including live sports, Amazon Freevee, Twitch, Prime Video Ads and third-party publishers. He will report to Alan Moss, Amazon’s global ad sales VP.

Roku Discloses New Data Breach Affecting 576,000 User Accounts

Following a data breach earlier this year affecting 15,000 user accounts, Roku has revealed a much larger security episode. In a blog post Friday, the streaming giant said 576,000 user accounts had been affected in the second breach. Roku noted that its investigation had found that it was not responsible for the breach, which it said occurred via third-party websites. The company, which has more than 80 million active accounts, said its systems were not compromised.

TelevisaUnivision And Transmit Partner To Enhance Social Video Ad Creative And Amplify Viewer Engagement

Spanish-language media company TelevisaUnivision and  Transmit, a technology platform that maximizes the audience and revenue of the world’s most valuable streamed content, have formed a new partnership to introduce an […]

BRAND CONNECTIONS

Showtime Streaming Service Shutting Down At End Of April

After nearly nine years, Showtime’s streaming apps are fading to black. The Showtime standalone service will be shut down on April 30, according to notices sent to subscribers. The end of Showtime’s streaming apps comes just less than a year after parent company Paramount Global integrated Showtime’s programming into the top-tier Paramount+ plan.

Streaming Ratings: ‘Eras Tour (Taylor’s Version)’ Scores For Disney+

Taylor Swift made her chart debut in Nielsen’s streaming rankings, as her concert movie The Eras Tour (Taylor’s Version) had a strong showing over its first four days of release on Disney+. The film racked up 677 million minutes of viewing in the U.S. in the week of March 11-17 (it debuted on Disney+ on March 14), finishing second among movies and eighth among all titles for the week.

AI & THE MEDIA

Axios Sees AI Coming, And Shifts Its Strategy

“The premium for people who can tell you things you do not know will only grow in importance, and no machine will do that,” says Jim VandeHei, CEO of Axios.

YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce

Approaching spring shopping trends, YouTube is unveiling new in-stream shopping tools in an effort to facilitate new ways for creators to show off products, push more purchase activity, and gain more revenue opportunities in the video-sharing app. YouTube says its new “Shopping Collections” feature provides creators with a thematic way to curate products from their favorite brands. The feature — which is intended to highlight a creator’s tastes in a similar way to a Pinterest board — may enhance the possibility for more direct promotions, helping creators earn more revenue on the site.

Meghan Markle Sets Lifestyle Series And Polo Championship Series At Netflix

Meghan, the Duchess of Sussex, has set two new unscripted series at Netflix via her and Prince Harry’s Archewell Productions banner, which is under an overall deal at the streamer. Though titles and release dates are yet to be announced, both projects are currently in early production.

‘The Night Manager’ Revived At BBC, Amazon With Two-Season Pickup

Amazon and the BBC are teaming to revive the Emmy- and BAFTA-winning thriller The Night Manager, eight years after its initial run. Tom Hiddleston will reprise his role in the show, which scored a two-season order from the BBC and Amazon’s Prime Video streaming platform. Series creator David Farr is also set to return as writer. Hiddleston and Hugh Laurie, who starred in the first season, will also be executive producers.

‘Made For Advertising’ Websites Are Marketing Industry’s Latest Messy Situation

The ad industry is railing against online publishers that get visitors largely by advertising clickbait headlines around the web, then turn a profit by serving a barrage of ads to anyone who bites. These “made for advertising” sites stand accused of giving visitors a poor experience, delivering dubious results for advertisers and elevating carbon emissions because they run many more energy-consuming instant auctions for their ad inventory than websites with typical ad loads. Pictured: Example of a typical MFA site with an excessive volume of ad units.

Content Creators Ask Meta To Reverse Politics Limits On Instagram, Threads

The change, they say, has significantly affected creators who are Black, female, disabled and LGBTQ.

Internet Providers Must Now Be More Transparent About Fees

Following the design of FDA food labels, these broadband labels will provide easy-to-understand, accurate information about the cost and performance of high-speed internet service to help consumers avoid junk fees, price hikes and other unexpected costs. Internet service providers selling home access or mobile broadband plans will be required to have a label for each plan beginning April 10.

TVN Webinar: Streaming Revenue Strategies For Local TV

Streaming sales leaders from Gray Television, E.W. Scripps, Hearst Television, Ticker and Megaphone TV will share the latest developments in technology and strategy for OTT and FAST channels. Learn more about this critically important revenue source for broadcasters in a TVNewsCheck Working Lunch Webinar on May 16. Register here.

LinkedIn Settles Battle Over Faulty Ad Metrics

LinkedIn and two advertisers have agreed to settle a long-running battle over the social media platform’s allegedly inflated ad metrics, according to papers filed Monday with  a federal appellate court. Settlement terms have not been disclosed. The move likely brings an end to a dispute dating to 2020, when the tech company TopDevz and recruiting platform Noirefy alleged in a class-action complaint that LinkedIn’s erroneous metrics allowed it to charge inflated prices for ads.

Beeper Messaging App Is Acquired As A Bet On A Regulatory Shift

Beeper, the app that brought iPhone messaging features to Android smartphones, has been acquired by Automattic, the company behind WordPress.com, to support the development of a single service for sending and receiving chats from WhatsApp, Signal, LinkedIn and others. The deal is valued at about $125 million.

Innovid Launches Harmony Direct In Effort To Tame CTV Supply Chain

Innovid said it launched Harmony Direct, the first in a series of products aimed at cleaning up the connected TV advertising supply path. Roku and digital company PMG are among the first to use Harmony Direct. Harmony is designed to send more advertiser dollars toward media, increasing revenue opportunities for publishers and creating a more sustainable, transparent system for advertisers, Innovid said.

Internet Providers Must Now Be More Transparent About Fees, Pricing, FCC Says

Much like nutritional labels on food products, “broadband labels” for internet packages will soon tell you just what is going into the pricing of your service, thanks to new rules adopted by the FCC.

Trump Media Stock Falls 10% As Downward Slide Continues

Trump Media’s shares were hovering around $36 as of Monday morning, after closing at about $40 Friday. The latest numbers mark a steep fall for the Truth Social parent, whose shares initially climbed above $79 after going public nearly two weeks ago.

Madhive Hires Evan Simeone As Chief Product Officer

Martin Lafferty, TV And New-Media Exec/Producer, Dies At 76

Programming Everywhere: NBCU Local Flexes Its Multiplatform Muscle

Jeremy Berg, director of digital video at NBCUniversal Local, will share the group’s unique approach to building multiplatform content for linear, streaming, podcasts and more as a highlight of TVNewsCheck’s Programming Everywhere conference on Sunday, April 14, at the NAB Show in Las Vegas. Register here.

New Privacy Bill Would Restrict Behavioral Advertising

Bipartisan lawmakers on Sunday unveiled a discussion draft of a sweeping privacy bill that could restrict companies’ ability to serve targeted ads to consumers. The proposed American Privacy Rights Act of 2024, introduced by Senate Commerce Committee Chair Maria Cantwell (D-Wash.) and House Energy And Commerce Committee Chair Cathy McMorris Rodgers (R-Wash.), would require companies to allow consumers to opt out of targeted advertising based on non-sensitive data that is linkable to individuals or devices.

Netflix Film Division Undergoes Genre-Based Restructuring, Layoffs

Around a dozen Netflix employees are leaving after Dan Lin worked on the re-org with Bela Bajaria, outside partners and film heads

AMC Networks Preaching ‘Flexibility’ As It Expands Digital Offerings For 2024 Upfront

The Walking Dead and Interview with the Vampire company is also adding a horror “ambassador” and adding ad tiers to its niche streaming services.

Streaming Profit Report: A Year Spent Chasing Netflix

A streaming promised land has not been reached by Hollywood powerhouses, Wall Street agrees. But it’s instructive to look beyond quarterly earnings updates for a fuller picture.

TVN’S MEDIA JOBS

New Jobs Posted To TVNewsCheck

New jobs posted to TVNewsCheck’s Media Job Center include 13 openings in news, sales, digital and engineering.

Prime Video Inks Multi-Year Rights Extension With WNBA

The Amazon-owned streaming service will televise 21 games, including the Championship Game of the WNBA Commissioner’s Cup.

Analyst Raises Forecast For Netflix Subscribers, Revenue Per Sub

Jeff Wlodarczak, principal and senior analyst at Pivotal Research Group, has put out a bullish new report on Netflix that forecasts more subscriber growth and higher average revenue per subscriber. Wlodarczak also boosted his target price for Netflix stock by $65 to $765 a share — among the highest estimates on Wall Street.

TikTok Turns To Nuns, Veterans And Ranchers In Marketing Blitz

The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban.

LinkedIn Teams With NBCU For B2B CTV

LinkedIn, Microsoft’s business-networking site, has entered the connected TV ad business. NBCUniversal joins as an initial partner to give business-to-business brands a way into CTV. The expansion into CTV from in-stream video ads running on its site will help advertisers get business message in front of the 1 billion LinkedIn members. Through LinkedIn’s Connected TV offering, the ads are delivered only on immersive large-screen TV devices.