FCC Chairman Ajit Pai today urged Apple Inc. to activate FM radio chips installed in iPhones that would allow Americans to get access to life-saving information when a natural disaster causes wireless networks to go down. NAB CEO Gordon Smith praised bipartisan backing for activating the chips. “We urge Apple to acknowledge the public safety benefits of local broadcasting on SmartPhones and to light up the FM chip,” he said.
Geotargeting and push notification features are among the many incremental steps forward that broadcasters are embracing to make their weather products as relevant as possible in a world where weather information is increasingly consumed on mobile devices — and not necessarily via TV apps.
Share Rocket says it determined the total estimated value for sponsored premium social content for 2018 will exceed $1.4 billion. “Armed with this valuation, TV news broadcasters can more easily quantify their social media equity for advertisers,” the company said.
Social Rankings launched in April, and it contains a list of virtually every TV market in the country and tracks the Facebook engagement of media outlets in those markets every 24 hours. It’s the brainchild of Kim Wilson, a former local TV news producer.
Jeremy Campbell, a reporter/executive storyteller on WXIA Atlanta’s digital, investigative unit presents four suggestions on how make the transition from traditional to digital journalist and create “deep dive, digital release” stories.
Roku, the emerging tech player whose streaming technology has helped power the TV industry’s great re-bundling, is planning an initial public offering it hopes will raise more than $200 million. At that price, the company is valued at about $1.3 billion.
The world’s biggest company is officially taking meetings as everyone from Jennifer Aniston to Steven Spielberg salivates over selling the first big show. One studio chief says, “Who wouldn’t want to be the Mad Men or House of Cards on Apple?”
Major TV network-owned media companies — NBCU, Fox, Discovery, A&E, Viacom and Turner — as well as other broadcasters are among companies using advanced data analytics to support the sale of their linear TV inventory across all of their portfolio TV networks in combination rather than individually as they have done in the past.
Comcast would rather you buy a lot of TV from them, not a little. But if you want to buy a little, they’ll sell you that, too: The biggest pay TV provider in the country is starting to sell an $18-a-month “skinny bundle” which gives you a handful of TV channels, primarily the big broadcasters. Comcast is marketing this one to a subset of its customers — those who use it for internet but aren’t paying it for TV.
The global measurement and data analytics company will integrate the independent provider of multi-touch attribution software into existing Nielsen marketing effectiveness suites.
Its new Activation suite is also designed to boost advertising relevance using TV, digital and cross-platform data.
The NFL’s Thursday night package is being carried jointly by CBS, NBC, the NFL Network and Amazon this year, but the 2018 package will soon be up for bid. There could be substantial interest from companies like Twitter — which aired Thursday night games last year — Amazon, and potentially other tech behemoths like Google, Apple or Facebook.
Twitter is trying out a version of its service that extends the allotted text limit of a post to 280 characters, double the current amount.
The National Football League and Facebook have signed a deal to bring NFL game recaps and highlights to the world’s largest social network, culminating years of talks, the NFL said today. The deal comes with both parties at strategic turning points, as Facebook seeks to add more video to attract viewers and the NFL tries to follow eyeballs from traditional television to social media.
Vimeo announced today its plan to acquire Livestream, a live video streaming platform that powers over 10 million events a year and many local broadcasters. Following the completion of the acquisition, Livestream’s offerings will be integrated into Vimeo allowing a seamless workflow. Vimeo is also rolling out Vimeo Live, an enterprise streaming service, it’s first in the live market.
Target has signed on as a launch partner for NBCUniversal’s self-serve programmatic linear TV offering. The deal, which the companies say is the first of its kind, will give Target access to NBCU’s entire linear TV inventory for audience targeting by the retail store chain.
MOSCOW (AP) — Russia’s communications watchdog has threatened to block the access to Facebook next year if the company does not store its data locally. Alexander Zharov, chief of the Federal Communications Agency, told Russian news agencies on Tuesday that they will work to “make Facebook comply with the law” on personal data, which obliges […]