CBSN Local services will feature local news content produced by CBS Owned Stations. CBSN New York will be first, launching during the fourth quarter of 2018.
Tegna Wants Local News Binge Watchers
Ellen Crooke, VP of news at Tegna, says the company is doing a top-to-bottom overhaul of its approach to local news led by next-generation innovators with a digital mindset. The goal is drawing in younger viewers with binge-worthy investigative, episodic digital content that finds broadcast iterations afterwards.
No third-party measurement firm may dominate digital video transactions the way Nielsen does for linear television, but some buyers see momentum building behind DCR for digital video. “It looks like Nielsen’s going to win that battle,” said Chris Wexler, SVP of media and analytics at Cramer-Krasselt. “They had a lot of built-in, institutional power behind it, the comfort of many clients and agencies.”
Facebook shut down more than two dozen “inauthentic” accounts and pages on Tuesday that sought to inflame social and political tensions in the United States, and said their activity was similar — and in some cases connected — to that of Russian accounts during the 2016 election.
The average U.S. adult now spends more than 11 hours each day — almost half the entire day — listening to, watching, reading or interacting with some form of linear or digital media. That’s according to the Q1 2018 Nielsen Total Audience Report.
Exclusives
As we look ahead to FX’s John Landgraf’s semi-annual “Peak TV” address at the cable network’s upcoming TCA presentation, it’s worth asking: How will broadcasters, cable networks and independent studios adapt to the ongoing pressure from their well-funded digital rivals?
WCMH Scores Facebook’s Top Spot In Columbus
Nexstar’s NBC affiliate has more than a million Facebook actions over its next nearest competitor. David Ciliberti, WCMH’s news director, says finding the right stories that everybody connects to at the same time is the key to generating interaction. Michael King, WCMH’s digital director, says news tips, videos and pictures from Facebook users help the station stay ahead in the market. “By leveraging it on digital first, we associated our brand with the story before our broadcast competitors.”
ComScore is preparing to launch a new product that measures ad views across platforms like TV and mobile, the first big move by new Chief Executive Bryan Wiener, who has been charged with turning around the beleaguered business. With the new Campaign Ratings tool, comScore aims to provide advertisers with a more realistic report of who is watching their ads by measuring viewers who see an ad on any device
YouTube rebranded its YouTube Red subscription service as YouTube Premium just a couple of months ago, but it is already tweaking its model, opening the paywall a bit in a bid to attract more subscribers.
If you are one of the millions of Americans who has cut the cord from cable or other traditional pay TV providers in exchange for streaming services such as Netflix, you are about to find yourself with a lot more company. That’s the forecast from a study about cord cutting and the streaming TV market, released last week by the research firm eMarketer. According to its research, 33 million Americans will cut the cord this year, as the use of so-called over the top (OTT) streaming services continues to eat away at the position of pay TV providers.
YouTube TV and other so-called skinny bundles lose money because they pay more to carry various TV channels than what they charge customers every month. The hope is that as they pick off more consumers from traditional pay-TV, they will be able to increase ad revenue by coupling scale with advanced ad targeting.
Twitter lost 1 million monthly active users in the second quarter after implementing an aggressive new campaign to suspend fake and suspicious accounts, the social media giant said in its earning report.
In a Thursday tweet, President Donald Trump threatened a government investigation of Twitter, just the latest volley at edge providers from inside the Beltway, where real ‘fake news,’ Russian election meddling, third-party data sharing and more have D.C. rethinking the hands-off approach to social media platforms.
It had become an article of faith on Wall Street and in Silicon Valley that the big tech companies would keep raking in new users and ever-higher revenue, propelling their […]
The social media giant misses Q2 targets and stock tumbles 23% as months of scandals over Russian misuse of the platform during the 2016 election, inappropriate distribution of users’ data and other issues tarnish the service’s once pristine image.
At the TCA summer tour, Facebook’s Fidji Simo and Ricky Van Veen wanted to talk about original entertainment programming, but, under questioning from reporters, they ended up defending Facebook’s policies regarding right-wing media organizations like InfoWars and Fox News and the spread of misinformation.
Pressed by lawmakers and the media about the harm caused by misinformation, state-sponsored propaganda and harassment, Facebook and the other tech platforms have begun to radically overhaul their attitudes about what people can say online and how they can say it.
The Culver City-based studio has hired investment bank Moelis & Co. to find partners for the streaming service, which has struggled to compete in the fast-growing online video market.
The European Union’s decision to fine the search giant $5 billion for what it described as illegal practices to strengthen its dominance in search advertising could restrict how Google operates and provide an opening to its rivals.
‘More in Common’ is a a new Facebook-funded, short-form show that ABC is producing for the news section of Facebook Watch. The network hopes its stories of people from different backgrounds coming together will be a viral hit.
Known for the native advertisements that drive most of the pureplay’s revenue, BuzzFeed’s new standalone news site is moving in a different direction, monetizing only through display units from open exchanges at its launch.
Farhad Manjoo writes that two years since a presidential campaign in which Facebook was riddled with misinformation and state-sponsored political interference, the platform still seems unsure of how it’s going to respond. Public comments, interviews and testimony from its top brass, including CEO Mark Zuckerberg, still reveal a company that seems as surprised as anyone that it needs to devise speech rules for billions of users.
Mark Zuckerberg placed a previously unreported call to the president-elect following his victory and campaign, which had spent millions of dollars on Facebook. BuzzFeed has found evidence that Facebook has internally lauded the Trump campaign “as an ‘innovator’ of a fast-moving, test-oriented approach to marketing on Facebook.”
The Big Four broadcasters are in the final stages of negotiating an eight-year renewal of the deal through which they share rights to televise the Primetime Emmy Awards. For their trouble, they will get to continue broadcasting for nearly a decade what is effectively a commercial for HBO, FX, Netflix, Amazon and Hulu. (Coming soon: Apple!)
