Analyst Raises Forecast For Netflix Subscribers, Revenue Per Sub

Jeff Wlodarczak, principal and senior analyst at Pivotal Research Group, has put out a bullish new report on Netflix that forecasts more subscriber growth and higher average revenue per subscriber. Wlodarczak also boosted his target price for Netflix stock by $65 to $765 a share — among the highest estimates on Wall Street.

TikTok Turns To Nuns, Veterans And Ranchers In Marketing Blitz

The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban.

LinkedIn Teams With NBCU For B2B CTV

LinkedIn, Microsoft’s business-networking site, has entered the connected TV ad business. NBCUniversal joins as an initial partner to give business-to-business brands a way into CTV. The expansion into CTV from in-stream video ads running on its site will help advertisers get business message in front of the 1 billion LinkedIn members. Through LinkedIn’s Connected TV offering, the ads are delivered only on immersive large-screen TV devices.

BRAND CONNECTIONS

MipTV To Tackle AI Concerns, FAST Channels And More Industry Issues

‘Legally Blonde’ TV Series In The Works At Amazon

Reese Witherspoon is teaming with Josh Schwartz and Stephanie Savage on the project, which is in development at the streamer.

Vice TV Chief Morgan Hertzan Sets Exit From Company

Vice Television is going through a shuffle at the top, with head exec Morgan Hertzan set to exit next week and Pete Gaffney replacing him on an interim basis. The move was just announced internally by Vice Media Group CEO Bruce Dixon in a memo to employees.

ESPN’s Stand-Alone Streaming Service Will Be Available Through Disney+

ESPN‘s planned streaming product will be part of the Disney bundle when it launches in 2025. CEO Bob Iger said during recorded remarks at Disney’s annual shareholder meeting that the stand-alone ESPN streamer will be available through Disney+ for subscribers who bundle their Disney streaming services. He compared the ESPN integration into Disney+ to that of Hulu, which formally launched a week ago.

The Daily Wire Launches Streaming Courtroom Reality Series ‘Judged By Matt Walsh’

NAB Show: Broadpeak To Focus On Video Streaming Monetization With Interactive Targeted Advertising

Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced Click2, a new interactive advertising feature on its server-side […]

Fox Unveils Evolved AdRise Platform to Power OneFox Audience Network

Fox Corp. today launched its expanded audience network and ad tech platform, AdRise. Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for […]

AI & THE MEDIA

George Carlin Estate Settles Lawsuit Over AI-Generated Comedy Special

George Carlin‘s estate has settled a lawsuit over an AI-generated imitation of the late comedian, with the creators agreeing to remove it from their YouTube channel and podcast feed.

Trump Sues Two Trump Media Co-Founders, Seeking To Void Their Stock In The Company

SAN FRANCISCO (AP) — Donald Trump is suing two co-founders of Trump Media & Technology Group, the newly public parent company of his Truth Social platform, arguing that they should […]

TVN’S MANAGING MEDIA BY MARY COLLINS

NAB Show Offers An Expansive Gen AI Primer

One look at the schedule for the 2024 NAB Show and you might be convinced that artificial intelligence (AI) offers the solution for all that troubles today’s media businesses. Planned […]

Transparent Vice

Vice was once promised to become the brash young voice of news. But wild expenses, shady deals, and greed turned it into “a fucking clown show.”

TikTok Launches TV Ad Spot Opposing Potential Ban

A new TV ad spot shows TikTok taking new steps to oppose a bill that if passed would force ByteDance, the app’s China-based owner, to sell to a company in the U.S. due to potential concerns over data privacy and national security. TikTok’s ad campaign, which cost $2.1 million, uses testimonials by a diverse range of supposed TikTok influencers and sellers to highlight the damage that could be done to Americans who rely on TikTok to make a living were banned in the U.S.

Gray And SportsGrid Offer Five Sports Betting Specials For National Syndication

The specials will be part of the Beat the Odds nationally syndicated sports betting and entertainment television series produced by Tupelo Media Group and KVVU. They begin this weekend for college basketball and will also air on dozens of Gray’s stations.

Google To Shed Tracking Data From Chrome Incognito Users

Cadent Agrees To Buy AdTheorent For $324 Million, Or $3.21 A Share

AdTheorent uses machine learning to deliver value for programmatic advertisers. Combined,  the companies said they will become one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising.

How TV Programmers Can Learn From Social Media Stars At Programming Everywhere

Social media stars who’ve parlayed content niches into massive, cross-platform audiences will share their unique approaches to content creation in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show on April 14. Register here.

Trump’s Truth Social Stock Plummets 25% On Reports Of $58 Million In 2023 Losses

The filing also warns shareholders that the former president’s involvement and stake in the company could put it at greater risk. (Christoph Dernbach/picture-alliance/dpa/AP Images)

James Patterson Launches True Crime Series On Fox Nation

NEW YORK (AP) — James Patterson is launching a true crime series on the streaming service Fox Nation. “Unsolved With James Patterson,” hosted by the million-selling author, premieres Monday and […]

Facebook Allegedly Killed Its Own Streaming Service To Help Sell Netflix Ads

Facebook “Watch” looked like a Netflix killer in 2017, but antitrust prosecutors claim it was shut down to protect advertising deals.

Home Depot Debuts Orange Apron Media, Announces $18B Deal

The Home Depot thinks that since retail media networks are growing so fast they’ve eclipsed TV advertising, they deserve as much respect as TV upfronts. So the Atlanta-based retailer organized an elaborate “Infront” event, taking the opportunity to rename its young network as Orange Apron Media. Previously called Retail Media+, the company also detailed ways in which it is trying to add value to ad products. While hundreds of retailers have crowded into the channel, Home Depot executives detailed ways it aims to stand out.

Ariana Madix Is New Host Of Peacock’s ‘Love Island USA’

Warner Bros. Discovery Brings Candy Crush To Life In Branded Content

Warner Bros. Discovery’s branded content studio Courageous is helping game app Candy Crush promote its annual All Stars Tournament with custom videos featuring on-air talent.

‘Love Is Blind’ Takes Over Nielsen Streaming Charts

Love Is Blind eclipsed Avatar: The Last Airbender to take No. 1 on the Nielsen streaming charts as Season 6 of the reality dating series started to heat up. From Feb. 19 to 25, Love Is Blind tallied 2.1 billion viewing minutes, which was slightly down from the week prior but enough to claim the top spot. This coincided with the release of the second batch of episodes in Season 6, which dropped on Netflix on Feb. 21.

LinkedIn Tests TikTok-Esque Video Feed

Major League Baseball Sets Up Pay TV, Streaming For Rockies Games

On opening day Major League Baseball said it has taken over production and distribution of all local Colorado Rockies games this season, following the shutdown of AT&T SportsNet Rocky Mountain by Warner Bros. Discovery. DirecTV, Comcast’s Xfinity, Charter Communications’ Spectrum and Fubo have all set up channels where subscribers can watch Rockies games on Rockies.tv.

Fast-Growing YouTube TV Seen Breaking Even In 2024

YouTube TV, the fast-growing virtual multichannel video programming distributor, is expected to post a profit for the first time in 2024, according to analyst Michael Nathanson of MoffettNathanson. Nathanson sees YouTube TV having operating income of $200 million in 2024, following a loss of $300 million in 2023. He sees net income continuing to rise, hitting $600 million in 2026.

RSN-Bereft Colorado Rockies Look To Follow Padres And Diamondbacks Local TV Model

Major League Baseball set up a DTC streaming platform for the team after its RSN went belly-up, but no local linear deals have emerged yet with the Rockies’ regular season starting Thursday night.