Promotion

On Feb. 1, the “Lunch Break with Abbott Elementary National Tour” will kick off in New York City, featuring a giant, street-legal Abbott Elementary-themed lunch box vehicle that will make stops in 18 states. Teachers and staff in underserved school districts will receive Abbott Elementary tin lunch boxes including sandwiches, sides and beverages sourced from local businesses in each city as well as reusable Abbott Elementary tote bags filled with school and desk supplies.

WVEC in Hampton Roads, Va., saw increased viewership when the station used tune-in promos for special reports that aired in targeted newscasts.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a SVP digital revenue development at the corporate level and a creative services director in a highly desirable local market.

Brandit247 provides high-quality, ready-to-air multimedia campaigns for local stations at a budget-friendly price. “We create customizable local news and station branding campaigns,” says Marty Frey, Brandit247’s brand strategist.

ABC is teasing the return of its primetime fare post-Hollywood strikes with two waves of promos. This week, the Alphabet network is sharing a teaser showing the first look from its returning series Abbott Elementary, The Bachelor, Not Dead Yet, The Conners, Will Trent, The Rookie, The Good Doctor, American Idol, 9-1-1 (newly imported from Fox), Station 19 and Grey’s Anatomy. Next week, ABC will unveil the full new season trailer for those shows.

Estrella Media’s Estrella TV is launching a new image campaign and debuting six new primetime and daytime shows on Feb. 12. The new campaign uses the slogan “Hablamos el Mismo Idioma,” or “We Speak the Same Language.”

She will lead an integrated team responsible for enhancing the media properties’ brands and expanding their influence across Northern California.

The Los Angeles-based public broadcaster still exists, and “KCET” remains its legal call letters. But effective Tuesday, Feb. 6, the station will start branding itself on air as “PBS SoCal Plus.” That brings it further in line with its sister station PBS SoCal (KOCE), with which it merged in 2018.

Christa Robinson and Lance Frank will take on expanded roles for CBS‘ division built around CBS News, local stations and syndicated programming, all put under the aegis of executive Wendy McMahon in August of last year. Frank, who has been with CBS News since 2011, has been elevated to EVP, communications for CBS News & Stations and CBS Media Ventures, a new position. Robinson, an industry veteran who has led communications for CNN Worldwide and Tribune Media, will continue as EVP, leading CBS News and Stations with an expanded role in the stations business.

Berlin, Germany-based research company Eye Square said it launched Memex Jr., a generative artificial intelligence tool designed to explain complex marketing topics and provide insights that can improve advertising performance.

The descriptive tags that the streaming service runs near each title — like “slick” for the show “Suits” — have proved crucial to getting people to click play.

WCAU’s consumer unit responds to every complaint and gets them resolved, delivering credibility to its positioning statement: Count On It.

The racing league and streaming tech company aim to grow the sport by, in part, pointing to other’s outlets broadcasting the events.

News Corp announced Arthur Bochner, a communications veteran who spent nearly a decade at Disney before exiting in 2022, will become chief communications officer and executive VP. Bochner takes over the role from Jim Kennedy, who joined the company in 2013 and is set to retire later this year.

The former NAB executive will oversee the company’s “comprehensive legislative and regulatory strategy to support the policy and advocacy goals.”

New jobs posted to TVNewsCheck’s Media Job Center include openings for executive producer, creative services producer, photojournalist and technical services engineer.

CEO David Zaslav announced the news in a memo to staff Friday. Variety has learned Brown decided to step down himself, following his tenure getting the company through its merger between the legacy Discovery and WarnerMedia, which closed in April 2022. A respected communications veteran, Brown also led the PR strategy for the launch of Max, the combined HBO Max and Discovery+ streamer, in May 2023.

Less than a week after Paula Abdul accused Nigel Lythgoe of sexually assaulting her twice over the past 20 years, the So You Think You Can Dance co-creator has been hit with another suit from two other women. However, unlike the action by the former American Idol judge, this latest blow against Lythgoe may not pack much legal punch.

Jobs posted to TVNewsCheck’s Media Job Center include openings for video technical support coordinator, investigative reporter, integrated digital specialist, local sales manager, creative services director, a news anchor/reporter and nightside news reporter.

Streamers and networks are creating live experiences to promote series like Squid Game and Only Murders in the Building. But do they amount to anything more than just marketing?

On New Year’s Eve in 1953 just before midnight, WYFF, dubbed “Giant of the Southern Skies,” signed on the air.  It would be the start of seven decades of news, weather and service to the communities of upstate South Carolina, Western North Carolina and Northeast Georgia.

WLWT’s creatives needed a space they could take over to create a inexpensive holiday setting. With a little imagination and a good decorator, they made it work.