Mister Rogers Stars in Google Commercial

Facebook Reveals Biggest Political Ad Spenders

Facebook is giving more details about who is spending the most money on political ads on its platform, and the leader this election cycle is … Facebook. Facebook calculated its political ad spending to be $12 million, for ads on the social network and Instagram. Those ads were, in general, related to getting out the vote and the latest changes to the platform to clean up political messaging. Democratic Rep. Beto O’Rourke of Texas, who is running for the Senate, is the top candidate spender.

Fox, YouTube Try Fresh Pitches In World Series

Fox and YouTube TV, the presenting sponsor of the World Series, are putting a number of innovative commercial executions into their advertising batting order. Many of the executions will play off of the situation on the field and will use YouTube TV’s new slogan “Watch Like a Fan.”

BRAND CONNECTIONS

Turner Launches Branded Content Unit

Turner has started Turner Ignite Studios, a creative studio for advertisers to develop original content, for its Adult Swim, TBS, TNT and truTV network brands. The unit is part of the Turner Ignite, Turner Advertising Sales content and data division.

Carmakers: In With The New (But Keep The Old)

Automakers are usually all about what’s new — new product, new technology, new brand image. But they’re also pragmatic businesses willing to milk profits out of what’s old. Which is why, for instance, Lincoln will keep building its slow-selling MKT crossover after its successor, the Aviator, arrives in showrooms next year.

Buyers Shrug Off Facebook’s Latest Screwup

Facebook’s 2016 scandal on miscalculating video views is back in the spotlight thanks to a lawsuit from marketers that allege they were misled by the metric. The plaintiffs also claim Facebook knew of its error more than a year before disclosing it to advertisers. Yet while journalists debate whether the inflated metrics caused the “pivot to video” or not, ad buyers are rather unfazed by the litigation.

Marketers: Facebook Inflated Video Metrics

Marketers who are suing Facebook over allegations of inflated video metrics say the company’s errors were worse than it previously acknowledged. “Facebook’s records also show that the impact of its miscalculation was much more severe than reported,” marketers allege in court papers filed in August, but only unsealed on Tuesday. “The average viewership metrics were not inflated by only 60%-80%; they were inflated by some 150% to 900%.”

66% Of Marketing Budgets Go To Local Ads

For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on promotions, according to a new survey from BIA Advisory Services.

TVN’S TV2020

Obstacles Slow Advanced Advertising Adoption

While addressable advertising is seen by many in the ad buying business as “the holy grail,” progress toward making it an industry reality has been slow. Why that is and what can be done about it was the focus of a panel at TVNewsCheck’s TV2020 conference.

ComScore Teams With Oracle Data Cloud

The two create new segments designed to allow brands and agencies to extend their TV advertising reach and build frequency with mobile and desktop.

Big Advertisers Still Shunning Ingraham’s FNC Show

TV Drug Ads To Carry Price Information

TV advertisements for drugs made by major U.S. companies will soon direct patients to information about the potential price of medicines, a pharmaceutical industry lobbying group said on Monday.

NBCUniversal Sets Ad-Sales Shakeup

NBCUniversal said it would rejigger the executive team overseeing its advertising sales, elevating two executives and parting ways with two others as traditional media sellers grapple with new demands from a Madison Avenue increasingly focused on buying broader packages of commercial time across many different outlets. Laura Molen and Mark Marshall were each named a president of NBCU’s ad sales division.

Why The FBI Is Investigating Media Buying

The feds are getting ready to come knocking. On Oct. 10, the Association of National Advertising sent a letter to its members sharing that the Federal Bureau of Investigation had contacted the ANA’s outside counsel Reed Smith LLP about assisting with its investigation into U.S. media buying practices. The ANA’s letter, signed by ANA CEO Bob Liodice, suggested next steps its members can take such as consulting with Reed Smith. Here’s what it’s all about.

SMI Expands AccuTV With Nielsen Data

Standard Media Index and Nielsen establish a relationship to fuel SMI’s AccuTV with Nielsen Ad Intel data.

Fox Nets Slots Fox Blocks, JAZ Pods

Fox Block bonus content will include entertainment sneak-peeks and shorts as well as Fox Sports wraps and talent. Two-Ad JAZ Pods are designed to bring brands closer to content.

JESSELL AT LARGE

Jessell | An Open Letter To Makan Delrahim

On behalf of TV broadcasters everywhere, I have written the assistant attorney general for antitrust, telling him to back off on his investigation of station groups that suggests they may be guilty of price fixing. His concern about market power in ad-supported media is misdirected and it’s exciting the bloodlust of bottom-feeding class-action lawyers.

 

Advertisers Pull Back On Facebook Over Privacy

Advertisers are starting to punish Facebook for all its scandals. According to Deutsche Bank analysts, advertisers at a recent conference expressed concern about Facebook’s privacy blunders and indicated that they would reduce their purchases of ads on the site.

Breaking Taboo, Negative Ads Fly During Michael

As Hurricane Michael bore down Wednesday on the Panhandle with Category 4 winds, the Republican Party of Florida broke with tradition and continued to air two ads bashing Ron DeSantis’ Democratic rival in the race for governor, Tallahassee Mayor Andrew Gillum, over his city’s response to a hurricane in 2016. And in the U.S. Senate race, the Democratic super PAC backing Sen. Bill Nelson (D) began running a negative commercial in strike-zone markets attacking his opponent Gov. Rick Scott. Also in those markets, a Republican super PAC supporting Scott is attacking Nelson in an ad for being “an empty suit.”

Bon-Ton Stores Files TV Ad Price-Fixing Suit

The defunct retailer has filed a class-action lawsuit alleging that Sinclair Broadcast Group, Tribune Media and other big owners of local TV stations conspired to jack up the prices of local commercials, violating federal antirust laws.

Digital Video Ad Spend Will Spike 30% In 2018

Digital video advertising spending will continue to hit sharp gains — rising nearly 30% to $27.82 billion this year, according to eMarketer. Total digital video ad spending — which includes social platforms — will make up 25% of all U.S. digital ad spending.

Hidden Money Is Funding The Midterms

Strategies that let super PACs delay revealing their donors until after the election are gaining popularity among both Democrats and Republicans.

Nielsen Catalina Expands Advanced TV Suite

Nielsen Catalina Solutions, the joint venture of Nielsen and Catalina that specializes in data and measurement relevant to the CPG industry, says it has expanded its Advanced TV Suite to include purchase-based ad targeting. The new capability will work alongside the suite’s existing capabilities, which track sales measurement.

Sports Betting Could Grow Into $16B Business

Five states have cleared the way for sportsbooks, and more than 20 others, plus Washington, D.C., are debating legislation and could start the betting in the coming year or two. It’s an industry that some believe topped $100 billion as an underground market and some analysts think could grow into a $6 billion to $16 billion industry, depending on how many states get onboard.

4.3% Rise In Holiday Spending Predicted

Confident consumers are likely to make the coming holidays cheerier, with the National Retail Federation forecasting retail sales gains of between 4.2% and 4.8%. That translates to as much as $720.89 billion in November and December — and while that is somewhat below last year’s 5.3% gain, it still stands well above the five-year average of 3.9%.

Pennsylvania Poised To Start Sports Betting

Regulators on Wednesday awarded Pennsylvania’s first sports betting licenses to two casinos, although the casinos have other requirements to meet that could take a couple months. The owners of Parx Casino plan to offer sports betting through the suburban Philadelphia casino and racetrack and at an off-track betting parlor in Philadelphia. Penn National Gaming applied for the Hollywood Casino and racetrack it owns near Hershey.

NFL Ratings Still Slipping, But Less

Through the first three weeks of the 2018 regular season, NFL game telecasts are down an average 2% in total viewers from where they were at the same point in 2017, according to Nielsen data. That’s a significant improvement from the previous two seasons, when three weeks in, viewership declines were in the 8%-10% range.

Auto Sales Fall As Slowdown Takes Root

Major automakers, with the exception of Fiat Chrysler, posted lower U.S. sales last month behind the ongoing slump in the car market and softer retail demand, even amid elevated incentive levels, signaling an anticipated second-half slowdown continued in September.

TVN FOCUS ON SALES

Post-Season Baseball A Hit With Advertisers

Fox and TBS aren’t talking dollars, but they say they have sold about 90% of their inventory, more than had at this point last year, with modest rate increases. While MLB telecasts have the oldest median age of the four major sports, the World Series is still a major desired destination for some of the biggest-spending advertisers. While network officials would not discuss ad rates for the playoffs and World Series, media buyers say Fox is getting about $500,000 per 30-second spot.

Disney Restructures Ad Sales Unit

Disney’s reconstituted advertising sales unit has set details, priorities and the top executive team for its approach to capturing brand dollars in a fast-moving media environment.