The Wall Street Journal reports that federal prosecutors in Manhattan have opened an investigation into media-buying practices in the advertising industry and have begun issuing subpoenas as part of the probe, according to people familiar with the matter. The investigation is looking at, among other things, nontransparent ad-buying practices, including agencies receiving rebates from media outlets, the people said. Journal subscribers can read the full story here.
Analysts see political ad spending this year and in 2020 on the upswing. 2020 won’t be a repeat of 2016, it’s predicted, when Donald Trump relied on generating news coverage rather than spending money on a lot of advertising. The importance of TV to political campaigners seemed clear. As one panelist put it: “At the end of the day, if you really want to shape hearts and minds, you still need television.”
Panelists at the TVB Forward conference say broadcasters should be worried as the marketing and advertising budgets of auto makers and dealers are a function of the vehicle sales. The more vehicles sold, the larger the budgets.
The broadcast group consortium outlines growing support from system providers and media agencies for its development of standardized business interfaces for local broadcast TV.
GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its agreement with Nielsen to provide behavioral insights and local TV measurement services. GateHouse had left Nielsen a year ago. “We are pleased to return to Nielsen after our year away,” said Debbie Dalton, GateHouse founder-CEO. “We have a much greater appreciation of […]
Voters across the country are being deluged by an onslaught of television advertising as candidates and big-spending outside groups dump millions of dollars on a growing battleground that stretches from the North Maine Woods to the posh suburbs of San Diego. The two sides and their outside allies have already spent or reserved nearly a half-billion dollars in TV time in the fight over control of the House of Representatives.
Backed by a consortium of major TV station groups, PremiumMedia360’s automated TV advertising platform is now available to 320 TV stations. The TV Interface Practices Initiative (TIP) consortium is backed by TV station groups Hearst Television, Nexstar Media Group, Raycom Media, Sinclair Broadcast Group, Tegna and Tribune Media.
A forecast of a double-digit decline in spot revenue next year is the consensus of station groups and industry watchers surveyed annually by TVNewsCheck. The drop is due almost entirely to the lack of political advertising compared to this year. Otherwise, ad sales will be flat. The automotive sector, which accounts for about 25% of spot revenue, has been problematic this year, and there’s no clear sign that the category will improve to any notable extent in 2019.
Nielsen Total Ad Ratings measures total and incremental reach for all audiences, regardless of device or platform distribution, for any advertising campaign across TV, computer and mobile platforms, and will include OTT impressions in 2019.
The new business unit has made its first sales rep deals with two cable operators — Altice USA and Frontier Communications — to aggregate and sell their national addressable TV advertising inventory.
WideOrbit is collaborating with broadcast industry leadership says it is “taking strong steps to comply with the TV Interface Practices (TIP) Initiative.” The parent company of WO Traffic, broadcasting industry advertising business management software, is testing a new API with members of the TIP consortium and has made several key hires in support of accelerating advanced advertising transactions […]
The private marketplace provides advertisers access to connected TV platforms, premium ad inventory and analytics.
The station group says it expects 2018 political advertising revenue to beat its $75 million from 2014 and $101 million from 2016.
The suite of services is designed to reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, Tegna’s OTT advertising service.
U.S. ad spending is expanding at a higher rate than anticipated — jumping 5.8% in the second quarter after rising 6.5% in the first quarter — and is now on pace to reach a new all-time high for full-year 2018, topping $200 billion for the first time, according to a revised forecast released by IPG Mediabrands’ Magna unit.
Some companies may need to “change the goalposts” to ensure the objectives set for their credit department’s performance align with goals set for their ad sales team. One way to do this is to create a monthly receivable report detailing the number of new orders reviewed. The numbers that meet or do not meet the time standard can be shared with sales and operational management.
Dish Media Sales has signed an agreement expanding its relationship with Nielsen, which will provide digital measurement for Sling TV and data segments to enable Sling and Dish TV to offer addressable investor to advertisers.
Deloitte expects holiday spending to rise between 5% and 5.6%, with sales in November, December and January expected to top $1.1 trillion.
After years of being chaired by a digital media executive, the Advertising Research Foundation once again has named a traditional consumer marketer to head its board. Barbara Murrer, senior director of marketplace insights for quintessential American brand Levi Strauss & Co., is succeeding Google Director of Brand Measurement Jed Meyer as the foundation’s chair.
Top media executives to gather on Sept. 27 in New York for expert insights on driving sustainable business success plus demonstrations on how agencies, brands and political campaigns leverage linear TV’s unrivaled consumer reach, viewership, influence and trust to generate results.
When a hurricane hits, atmospheric pressure drops — but political television commercials on The Weather Channel spike. The number of campaigns and outside groups airing political commercials on The Weather Channel has risen dramatically this week as Hurricane Florence bears down on the Carolina coast, according to a top media research company that keeps tabs on cable advertising.
Tegna’s ABC affiliate in Grand Rapids, Mich., promotes Paul Mack from major accounts sales manager.
Harmonic | Stand 1.B20| www.harmonicinc.com At IBC 2018, Harmonic launched dynamic ad insertion (DAI) capabilities and will provide a sneak peek of disruptive disaster recovery scenarios enabled by its VOS360 Video software-as-a-service (SaaS) as part of the company’s continued commitment to SaaS innovation. With these advanced capabilities available in the cloud, VOS360 Video SaaS opens […]
Sizmek, an independent buy-side advertising platform, today launched a new advanced TV initiative with plans to roll-out a fully integrated solution across linear, addressable and connected TV later this year. Today, Sizmek is already a one-stop-shop for linear, addressable and connected TV inventory. Soon, advertisers and media agencies will be able to apply AI-driven insights […]
For many of the Democrats who were running against better-financed rivals recently, the breakthrough moment came after they got personal in relatively low-cost videos that went viral, reaching millions of people. Using documentary-style storytelling, which can last for several minutes, candidates have found a successful alternative to the traditional model of raising huge sums of money that get spent on expensive, 30-second television commercials.
Nielsen has increased its national Television Household Universe Estimate to 119.9 million TV homes for the 2018-19 season from 119.6 last season, an increase of 0.3%.
With the rebranding of its Amazon Ad Platform to Amazon Advertising, Amazon will make it easier for agencies to transfer budgets, aligning it “with alternatives and competitors to its programmatic platforms like Google and The Trade Desk,” CPC Strategy COO Nii Ahene said.
Ford has ended nationwide advertising for the Fiesta, Focus, Fusion and Taurus and also is dialing back spending in certain markets — even though the Fusion will stay in showrooms for now.