Atmosphere Becomes Exclusive Digital OOH Streaming Platform For TMB’s Video Content Catalog
Atmosphere, a global provider of streaming TV entertainment for businesses, has set an exclusive content partnership with streaming and community-driven entertainment company TMB (Trusted Media Brands) to bring its library of content, including its brands FailArmy, People Are Awesome, The Pet Collective and Weather Spy, exclusively to Atmosphere.
TMB’s portfolio includes a wide range of programming across its brands and the partnership with Atmosphere will bring thousands of long- and short-form videos to the platform. TMB says its programming has amassed 11 billion minutes of watch time over the last year on FAST platforms and tens of billions of views across social platforms.
“TMB’s content is some of the most compelling content online and plays spectacularly in businesses,” said Blake Sabatinelli, Atmosphere chief operating officer. “We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome, and to provide TMB with their largest out-of-home audience yet.”
Atmosphere’s ad-supported streaming service reaches more than 60 million viewers monthly across 45,000 venues worldwide, including restaurants and bars, gyms and health clubs, medical waiting rooms and more. Optimized for viewing in public spaces, Atmosphere’s content encompasses viral video compilations, news and sports coverage, lifestyle, extreme sports, art and ambient nature. Atmosphere’s self-service ad portal also provides streaming customers with the ability to run promotions to its captive customers within the content for free.
“We are thrilled to partner with Atmosphere to bring our brands and channels into businesses worldwide,” said Cameron Saless, TMB chief business officer. “As early movers in social and FAST we’ve been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more.”