AWS Announces Amazon Interactive Video Service

On Wednesday, Amazon Web Services, (AWS), announced the general availability of Amazon Interactive Video Service (Amazon IVS), a new fully managed service that helps set up live, interactive video streams for a web or mobile application in just a few minutes.

Amazon IVS uses the same technology that powers Twitch, one of the most popular live streaming services in the world with nearly 10 billion hours of video watched in 2019, giving customers live content with latency (the time video takes to go from the camera to the viewer) that can be less than three seconds (significantly lower than the 20-30 second latencies common with online streaming video today).

Customers can configure and stream live video through their own website or mobile application, with scalable delivery that supports millions of concurrent viewers globally. With the Amazon IVS SDK and APIs, customers can also build interactive features into their live streams like virtual chat spaces, votes and polls, moderated question and answer sessions, and synchronized promotional elements.

There are no additional charges or upfront commitments required to use Amazon IVS, and customers pay only for video input to Amazon IVS and video output delivered to viewers. To get started with Amazon IVS, visit https://aws.amazon.com/ivs.

Online audiences are increasingly turning to mobile and web applications for live video across sports, entertainment, education, and work. Today’s viewers require higher-resolution content and smooth video playback without buffering or delays no matter where they are or what device or application they are using. Viewers have also come to expect more interactivity in live streaming, so they can engage with those experiences (and others watching) as events unfold, not moments after they happen.

According to the company, Amazon IVS “removes the cost and complexity associated with setting up live, interactive video streams, allowing customers to focus on building engaging experiences for their viewers. Amazon IVS is a fully managed service that makes high-quality, live-streaming video available to viewers around the world with latency that can be less than three seconds (as opposed to 20-30 seconds), so customers no longer need to make a tradeoff between interactivity and quality of service.

BRAND CONNECTIONS

“To get started, customers simply send their live video to Amazon IVS using standard streaming software like Open Broadcaster Software (OBS). Amazon IVS ingests the video, then automatically transcodes and optimizes it, making it available for live delivery across AWS-managed global infrastructure in seconds using the same video transfer technology Twitch uses for its live streaming service. Content creators and developers can use the Amazon IVS player SDK to give audiences a consistent, low-latency live streaming experience across different viewing platforms and devices, without compromising video quality or increasing buffering. Customers can then combine the Amazon IVS SDK and APIs to attach structured text data to video streams, and create interactive content, including polls, surveys, and leaderboards, all of which are automatically synchronized to the live video.”

For example, a developer making a trivia application or a virtual town hall can use the API to ensure that viewers see the same questions at the same moment in the live video stream. With Amazon IVS, customers can now directly access the same technology that powers Twitch to create engaging live video experiences in their own applications and deliver them to viewers around the world.

“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” said Martin Hess, GM, Amazon IVS. “Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”


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