Crossover Media Group Sales Represents CBS Audio’s News/Talk Podcast Portfolio
Crossover Media Group Sales (CMGS), a cross-platform content-production and advertising-sales representation firm with offices in New York City and Los Angeles, and CBS Audio have expanded their relationship.
CMGS adds 10 podcasts from the legendary news franchise to its burgeoning roster of news-and-information programming. Included are shows in the news, political-analysis, health, true crime and entertainment categories: 60 Minutes, Face the Nation, CBS World News Roundup and more.
In the explosively popular true-crime podcast category, CMGS adds CBS’s 48 Hours and My Life of Crime with Erin Moriarty.
“Throughout its history, the foundation of what has been called ‘the Tiffany Network’ has been CBS Audio,” said Sue Freund, Crossover Media Group Sales managing member. “CBS Audio’s syndication lineup represents a fabulous opportunity not only for us but for advertisers who want to expand their reach and frequency efficiently even if they’re not currently utilizing audio in their marketing efforts.”
Last year, CMGS added ad-sales duties for CBS News on the Hour on the SiriusXM POTUS Channel, and it recently added the CBS Audio podcast Facing Forward with Margaret Brennan, which debuted Jan. 22.