Locality Appoints Steven DeMain EVP, Streaming Sales

Locality, a local television solutions provider, today named Steven DeMain to the newly established position of EVP, streaming sales. DeMain brings more than 20 years of experience in the media and streaming industries to the role. He will report directly to Keith Kazerman, president, Locality Streaming.

DeMain comes to Locality having held leading roles driving revenue for video and digital brands including Vizio, Conde Nast and Hulu. Locality says his expertise “will be instrumental in boosting streaming revenue by growing and establishing Locality’s relationships with media agencies and clients. DeMain will play a key role in Locality’s goal to unlock the full power of local TV advertising for brands who seek authentic connections with viewers, at scale.”

Adam Gaynor, Locality Streaming’s chief revenue officer, will be leaving his position to pursue other opportunities.

“Streaming and broadcast do not operate in silos, making collaboration across the two divisions more important than ever,” said Keith Kazerman, Locality Streaming president. “By bringing together two powerful entities in local TV and streaming, we’ve shown our commitment to growth. Steven is a key piece of the puzzle for us. With his extensive experience in driving transformation within the streaming industry, he brings a valuable perspective that will fuel revenue growth and help us exceed our goals.”


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