NBCLX Now Available On The Roku Platform

Beginning today, NBCLX, NBCUniversal Owned Television Stations’ TV and OTT network designed for adults 18-45 is now available on the Roku platform. NBCLX’s Roku launch expands its reach to households with an estimated 100 million people. The network’s reach already includes mobile, online, linear TV, cable and dMVPD platform users.

NBCLX made its debut for U.S. audiences as a digital news brand in September 2019 and as a linear/streaming network this June 1 with the launch of LX News a live program that airs Monday to Fridays at 8-10 a.m. and 8-10 p.m. ET across OTT, mobile, linear and cable platforms.

“We’re thrilled to bring NBCLX to Roku’s millions of viewers with original news and programming that informs, inspires and entertains,” said Meredith McGinn, SVP of NBCLX. “We are eager for Roku users to discover our unique storytelling approach and engage with NBCLX’s local stories that connect people and communities, particularly as we head into this pivotal election season.”

Based out of NBC’s KXAS and Telemundo’s KXTX in Dallas-Fort Worth, NBCLX targets Gen Z and millennials by presenting news in what it calls “an entirely new way and delivering storytelling that is personal, inspiring and thought-provoking.”

Beginning today, Roku audiences across the U.S. will be able to watch the following NBC LX original programs:

• LX News — 20 hours of live weekday news programming that feature an innovative storytelling approach to news that is personal, inspiring, thought-provoking, and community focused. NBCLX Storytellers Jobeth Devera, Clark Fouraker, Ashley Holt, Tabitha Lipkin, and Nik Zecevik are providing context to the day’s news and are connecting with audiences by empowering them to take part in the conversation.
• LX Presents — Daily and weekly specials that feature LX documentary stories, explainers and robust storytelling from NBC owned TV stations and NBC News digital.

NBCLX also features programming from Jukin Media, Tastemade, The Dodo and Storytelling Spotlights from The New York Times video journalists.