EXECUTIVE SESSION WITH SHAWN MAKHIJANI

TVN Executive Session | NBC’s Spot On Sees $1.2B Local OTT Business In ’21

Shawn Makhijani, SVP of NBC’s advanced advertising service for local and regional buyers, says TV buys are becoming more holistic to embrace OTT, driven by a dramatic uptick in streaming viewing. “The rule of thumb is you want to get 20% of your local TV campaign to be OTT,” he says. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Thanks for reading TVNewsCheck.

This story is for Premium Members.

Please log in to access it.





Don't have an account? Sign up for one below.
For full access to the best of TVNewsCheck's enterprise reporting, analysis and data, join TVN Plus. Need Help?

Free
NO COST
Ability to post comments to stories
Automatic Signup to Newsletters and Breaking News Alerts
TVN Plus Monthly
$10/ MO
Everything included in FREE
Full access to premium content, including exclusive interviews, trend stories and analysis
Interested in a group rate for your company? See below.
TVN Plus Annual
$99 / YR
Everything included in TVN Plus Monthly
Interested in a group rate for your company? See below.