Digital Programming Promotion2022 Super Bowl NBCUniversal sports streaming

NBCU Bets On Super Bowl To Drive Peacock Premium Sign-Ups

Feb 10, 2022 | Todd Spangler | Add comment

The Super Bowl is the biggest U.S. TV broadcast of the year — and this coming Sunday, NBCUniversal hopes that the NFL championship game gets a massive streaming turnout, too. The hope is that cord-cutters will sign up for Peacock to catch the Rams-Bengals in the Super Bowl — and stay for the thousands of hours of TV shows and movies on the service. “We want to get them to the game, but also talk about all the other things happening on Peacock as well,” said EVP Jim Denney.

This article was originally posted on variety.com

Digital Programming Promotion2022 Super Bowl NBCUniversal sports streaming

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