NBCU To Send 27 Social Creators To Paris Olympics

Continuing its efforts to reach Olympic fans of all generations, NBCUniversal today unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024 scheduled for July 26-Aug. 11. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 creators “to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris,” NBCU said.

Gary Zenkel President, NBC Olympics, said: “For decades, the Olympics has brought generations of friends and families together. With the Paris Creator Collective and these new partnerships, we will reach out to the younger generation of Olympic fans with personalities, content, and voices they consistently engage with in their daily lives. Creators participating in this new program will bring a unique perspective to fans of the Olympic Games. From the athletes to the food to the celebration, creators will offer their communities of fans a truly unique, engaging look at this summer’s global gathering in Paris.”

Building on longstanding partnerships with major social platforms, NBCUniversal’s Paris Creator Collective is providing fans a unique look at the Olympics and Team USA. The 27 creators participating across platforms will create custom content while attending the Games this summer and certain U.S. Olympic Team Trials in June. Advertising partners can work with NBCUniversal to create sponsored posts with select creators while they are in Paris to reach the next generation of fans.

This summer will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.

The organizers of Paris 2024 are reimagining the Games to make them more accessible to the public and to showcase their city to the world. In a first, competitions will be held amid iconic Parisian landmarks — beach volleyball at the Eiffel Tower, equestrian at the Palace of Versailles, and urban sports at Place de la Concorde.