Pluto TV, Hisense And Vidaa Partner
Free streaming TV service Pluto TV, a ViacomCBS company, today with Vidaa International, a subsidiary of Hisense, the third-largest television manufacturer in the world, announced a multi-year global pact bringing Pluto TV’s platform of more than 250 live, linear, thematically-curated and branded partner channels onto Hisense’s new Vidaa platform across the United States, Europe and Latin America, for free.
Beginning this spring, Pluto TV will be deeply integrated into the new Vidaa platform delivering an out-of-the-box, immediate viewing experience. For even greater ease of entertainment, all new Hisense TVs being sold in the US and Mexico will feature a dedicated, branded PLUTO TV button. This button is designed to be a one-click solution that drops users directly into the Pluto TV service on Vidaa offering a whole new world of endless premium viewing options with TV series and movies, sports, news, lifestyle, science and tech, music videos and so much more — all for free.
“Partnering with Hisense and Vidaa aligns perfectly with our goals, accelerating our mission to entertain the planet,” said Brendon Thomas, vice president distribution, Pluto TV. “The global reach of Hisense’s newly relaunched VIDAA platform will effortlessly bring free, premium TV to millions more viewers, in dozens of countries across the globe — all with just the click of a button.”
Currently, Pluto TV streams entertainment to over 20 million monthly active users, across more than 30 devices including mobile, web, CTV, gaming consoles and set-top boxes in the US, United Kingdom, Germany, Austria, Switzerland, and Latin America set to launch in March.
Beginning this spring, in the US, Pluto TV will relaunch their existing app on Hisense with the new Vidaa platform. Pluto TV LATAM on Hisense Vidaa will also launch this spring across 17 countries including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay, and Venezuela. The installation across the EU will happen later in 2020.
“Our key goal is to provide the best free content locally in every market on our Vidaa platform. Partnering with Pluto TV is perfect match,” said Guy Edri, EVP of Business Development for Hisense’s Vidaa platform. “Adding dedicated button on our Hisense TVs with Vidaa platform is another step that users can access to Pluto TV with just one click.”