Redbox Teams Up With Factual Entertainment Media Company Curiosity
Entertainment company Redbox has signed a multi-faceted agreement with Curiosity Inc., a global factual media company, to bring more entertainment options to Redbox customers. As part of the agreement, Redbox will promote Curiosity’s subscription video on demand service (SVOD), Curiosity Stream, and include select content from Curiosity on Redbox’s fast-growing ad supported video on demand (AVOD) and free ad-supported streaming television services. The companies have also agreed to offer Curiosity Stream as a premium subscription offering when Redbox launches SVOD Channels in its streaming app in 2022.
Under terms of the deal, the Curiosity Stream SVOD service will be made available to select Redbox customers on a promotional trial basis and promoted on Redbox’s 40,000 kiosks and digital streaming properties. Additionally, Redbox will license Curiosity content which will be offered on Redbox’s AVOD and FAST streaming services in the coming months.
“We are thrilled to partner with Redbox as they continue to expand their video streaming offerings,” said Brandon Fong, senior vice president of partnerships and distribution for Curiosity Inc. “As the leading factual entertainment service, Curiosity is ideally positioned to deliver affordable, high value entertainment to Redbox customers who want to know more about the world around them.”