News coverage from eight NBC stations in major U.S. markets, are now accessible through The Roku Channel with more local news channels to be added in the coming months.
Roku Adds Local News From NBCU Stations
Roku Inc. today announced it is partnering with NBCUniversal Local to bring several NBC local news channels to The Roku Channel. Starting today, the channels will be available for users through The Roku Channel’s Live TV Guide.
Through the partnership, NBCUniversal Local will bring local news channels from its NBC stations in major markets around the United States, including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington, Miami and Hartford, Conn., to The Roku Channel.
Additional NBCUniversal Local channels will be added to The Roku Channel’s Live TV Guide in the coming months. The partnership with NBCUniversal Local marks the first time that local news programming will be available for users on The Roku Channel.
“Audiences are increasingly opting to consume news through streaming, and local news has consistently been one of the top requested categories by our users,” said Ashley Hovey, head of The Roku Channel, AVOD. “We’re excited to work with NBCUniversal Local and the NBC Stations to expand our relevant live TV offering for streamers and to bring news from multiple major cities to millions of viewers across the country to easily access and enjoy.”
“Local news has never been more vital to helping our audiences stay informed about what’s happening in their communities,” said Meredith McGinn, executive vice president of diginets and original production, NBCUniversal Local. “We look forward to bringing our NBC local news channels and our stations’ best-in-class journalism to the millions of people The Roku Channel reaches and to launching more of our NBC local news channels to expand streamers’ access to our local news content.”
NBC said the local news channels “will feature the latest local news, breaking updates, weather forecast and live events from that designated area.”
BRAND CONNECTIONS
The addition of the channels will complement The Roku Channel’s existing lineup of national news options, which includes NBC News Now, “making both local and national news easily accessible to audiences,” it said.
The channels now available on The Roku Channel:
- NBC New York
- NBC Los Angeles
- NBC Chicago
- NBC Philadelphia
- NBC Dallas Ft. Worth
- NBC Washington, D.C.
- NBC Connecticut
- NBC South Florida
NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen.
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