Sahand Sepehrnia Named SVP Streaming, CBS Stations

Veteran multiplatform media strategist and executive Sahand Sepehrnia has been named senior vice president of streaming for CBS Stations.

He will assume his new role on Feb. 28 and be responsible for overseeing the day-to-day and long-term strategic vision for the programming, production, editorial and operational functions at CBS News and Stations’ 13 local streaming channels.

Sepehrnia is joining CBS Stations after spending the past five-and-a-half years with the Walt Disney Co., where he most recently was executive director, content strategy and analysis, ABC Owned Television Stations, since 2019.

Jennifer Mitchell, president, CBS Stations, said: “As we move forward with the dramatic expansion of our industry-leading local news streaming operation, we are thrilled to add someone with Sahand’s experience and insights to our leadership team. I had the pleasure of working closely with Sahand in recent years and have long been impressed with his strategic, analytical and entrepreneurial mindset. We look forward to having him partner with the teams at our stations and also collaborate with our CBS News Streaming Network colleagues.”

Prior to joining Disney in 2016, Sepehrnia spent two years with Mattel Inc., where he helped drive growth in the company’s direct-to-consumer business. His background also includes serving as the co-founder and president of L.A. Source, an e-commerce retailer of sports apparel, positions with Bain & Co., Microsoft and firms in the finance industry.

Sepehrnia earned his bachelor’s degree in management science with honors with highest distinction from the University of California, San Diego. He then earned his MBA from Northwestern University’s Kellogg School of Management.