Scripps Appoints Digital Chief For National Networks
The E.W. Scripps Co. today named Richard Steiner head of digital for its national television networks business, effective immediately.
In this new role, Steiner will be responsible for developing, directing and managing the digital strategy for Scripps’ new national networks, including oversight for OTT, AVOD, SVOD, TVOD, web and mobile applications. He will report to Jonathan Katz, chief operating officer and head of entertainment for Scripps networks.
Steiner joins Scripps after more than 20 years in key positions with WarnerMedia/Turner Broadcasting, where he created and led dozens of nationally recognized products including the highly-rated Watch TCM steaming service and TCM.com, reaching over 40 million consumers annually.
As SVP of digital, Steiner developed and launched Turner’s first entertainment-focused direct-to-consumer subscription streaming service, the global and critically acclaimed FilmStruck. Steiner also developed TVEverywhere (TVE) and multi-platform strategies for digital activation and new media for TCM, TNT and TBS; created and supported e-commerce initiatives, developed award-winning web and mobile products, and more.
As Turner’s VP of digital activation, he developed and launched the Watch TCM streaming service, including connected devices and a website providing an extensive and immersive mobile and online experience for classic movie fans. Steiner was a 2008 Peabody Award recipient for his work on Turner Classic Movies.
Before joining Turner, Steiner used his extensive knowledge of major film libraries, foreign catalogs, independent films, TV material, and classic and contemporary films to evaluate programming titles for acquisitions for the Starz Encore Group.
“Richard is a visionary. As a proven innovator in developing world-class streaming products, he’s the perfect leader to help the Scripps Networks leverage the popularity of our content and brands to serve diverse audiences across OTT and connected devices,” Katz said.
Steiner earned a bachelor of arts degree in philosophy from the University of Colorado Boulder.