SendtoNews Video Selected As Finalist In Digiday Video Awards
For the third year in a row, STN has been shortlisted for its three-sided digital video platform, which provides resource-free premium technology, content and monetization to publishers.
In 2020, STN’s online video platform received 13.3 billion views, a 32% increase from 2019. The technology company uses a revenue share model with its more than 1,800 publishers, and was able to help publishers increase their revenue during the pandemic.
“We are always thrilled to be recognized as a leader in the industry we serve, especially by Digiday, a go-to resource for digital advertising, content and publishing news,” said STN CEO Matthew Watson. “Our end goal is enhanced service to our partners and helping them thrive in new and challenging environments — like what we saw in 2020. This award is a fantastic recognition of that success.”
Last year was fraught with challenges for companies around the world and the publishing industry was no exception. For STN, the halting of many sporting events as well as brands being concerned about appearing next to COVID-related content meant it had to think outside the box to help publishers grow revenue. STN was well-known for its premium library of sports content. In 2020, it continued its expansion across all content categories building out over 200 premium content brands. Ultimately, STN said, it grew its content library by 98% in 2020 to over 1 million videos. It signed new content partners, such as Future PLC, Newsy and ZMG, as well as expanded its offerings with existing providers, such as Conde Nast, Bloomberg and all the major sports leagues.
STN ensures readers are engaged with contextually relevant videos through its Smart Match AI-powered technology. Publishers simply place one single embed code on their website and the relevant video content from the STN library is matched with their articles. STN says “Smart Match offers exceptional monetization as well as more impressions and longer time spent on page.”
The Digiday Video and TV Awards recognize companies that use video and TV to modernize media and marketing. Finalists are judged on their ability to both solve industry-wide challenges and create opportunities for their partners. The winner of Best Video Distribution Platform will be announced alongside 27 other categories on March 25 on Digiday.com.