Tru Optik Adds NCSolutions Purchase-Based Audience Segments

Tru Optik, an identity resolution provider across over-the-top (OTT) and Connected TV (CTV), announced today an agreement with NCSolutions (NCS), which helps CPG (consumer packaged goods) companies improve advertising effectiveness. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG advertisers, media buyers and publishers.

Media companies and advertisers have been able to leverage NCS’s CPG consumer buying segments to reach a wide-variety of custom audiences across OTT/CTV platforms on any screen or service including TV, streaming apps and advertising-based video on demand (AVOD).

Now, Tru Optik clients will have ease of access to NCS audience segments in the same platform. NCS audience segments will be mapped against Tru Optik’s patented Household GraphTM of more than 80 million U.S. homes that consume OTT and CTV.

“CPG is one of the largest growing advertising verticals across OTT and CTV,” said Michelle Swanston, SVP of operations of Tru Optik. “Joining forces with NCS, the leader in CPG advertising effectiveness, will empower national and local advertisers with invaluable audience purchasing behaviors to buy targeted, measurable and brand-safe premium video inventory, as well as offer transparency into audience-completed transactions after seeing an ad.”

“As NCS continues to make its purchase-based segments available in the media areas most coveted by advertisers, this agreement is a logical and exciting fit. Tru Optik is well-known and well-respected in the industry, and its platform is used widely by publishers, media agencies and brands,” said Thomas Eaton, SVP, TV and programmatic solutions, NCS. “Advertisers and publishers seek NCS audience segments for linear planning and activation. Now, through the Tru Optik platform, they can more easily leverage our purchase-based audiences for OTT/CTV and in emerging media like streaming gaming and audio.”

Consumers will be able to opt-out of audience-based targeting through Tru Optik’s Privacy.TV, a free privacy compliance solution for CTV and Advanced Media that offers consumer opt-out for publishers, ad tech platforms, data providers and device manufacturers.