Vevo Now Available On Pluto TV
Vevo, an all-premium music video platform, today made its catalog of music videos available through genre-curated linear channels on Pluto TV.
Vevo will roll out 10 all-new channels featuring official music videos, original content and more with Vevo POP launching first on Nov. 12 with more genre-curated music experiences to follow, including a special “Holiday-themed” channel.
Kevin McGurn, Vevo’s President of Sales and Distribution said: “Pluto TV is a leader in the over-the-top market that offers the opportunity for music videos to return to the living room alongside great film and television offerings. We are thrilled to continue the expansion of our distribution network by increasing our offering to agencies and clients who want to advertise around premium music video content at scale in a network TV setting.”
Pluto TV has more than 18 million monthly active users, 200 live, linear, lean-back channels and thousands of movies and TV on demand.
“Vevo is a world-class brand with a global audience that is a natural fit for Pluto TV. Historically, our business models have been symbiotic, where we have successfully reimagined media and behaviors from past to thrive in the current and future OTT ecosystem,” said Jeff Shultz, chief business officer, Pluto TV. “We are excited to add these new Vevo channels and genres to our Music Video category bringing exciting, premium music video content from the world’s greatest artists to further the revival of music videos on streaming television.”