Videa Updating Automated Ad Offering With Red Bee

Red Bee Media will provide Videa with textual metadata aimed at providing a comprehensive source for programming and ratings estimates for automated TV sales.

Cox Media Group’s Videa provides a linear automated and programmatic solution for broadcast that uses forecasting algorithms created through machine learning. To optimize its algorithmic data services offerings, Videa will include textual metadata from Red Bee Media in their next-generation system.

“Red Bee Media proved to be the right partner for us and we are looking forward to continue innovating – leveraging this data to make broadcast TV easier to buy and sell.” says Brett Adamczyk, VP, business development and strategy, Videa. “Red Bee Media has an extensive supply of analytical data, with years of archived data coverage, which will help us to provide a comprehensive source of truth for programming and ratings estimates.”

Red Bee Media will be providing textual scheduling data up to 14 days in advance and 30 days backward as well as archived data from its database covering up to one year of television scheduling data. Videa will be able to use this data to provide network programming changes and algorithmic ratings estimates for automated linear TV sales over Videa’s platform.

“We are looking forward to supporting Videa in their future growth and we are happy that they saw the power and potential in our offering,” says Chris Stark Sr., head of sales, Red Bee Media North America. “Red Bee Media provides full support for any analytical advertising-based platform throughout North America and Europe and this contract is a testament to its strength.”

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