ViX, TelevisaUnivision’s Streamer, Named Apple TV App Of The Year

ViX, TelevisaUnivision’s streaming service launched this year dedicated to Spanish-language content, was named Apple TV App of The Year as part of Apple’s 2022 App Store Awards that spotlights the best apps of the year. For over a decade, Apple has honored the best apps and games for delivering exceptional experiences to users across Apple devices and making a profound cultural impact.

Pierluigi Gazzolo, TelevisaUnivision president and chief transformation officer, said: “We are so excited about this recognition and, at the same time, so happy to be able to deliver a seamless viewing experience to our users and subscribers, through an application that our streaming teams at TelevisaUnivision built from scratch, with the support of amazing business partners. Through ViX, our goal is to create and distribute the best content, in-language and in-culture, made by Hispanics for Hispanics, and this award affirms our success in being the largest and best digital offering for Spanish speaking audiences.”

Launched this summer, ViX has connected with audiences through diverse storytelling, values and tradition, providing local creators a platform to realize their ambitions through engaging original content. Exclusively serving Spanish speaking communities, the platform offers an unprecedented 50,000 hours of free and paid premium content across genres including movies, comedy series, novelas, drama series, children’s content, and sports programming.

This year, ViX secured exclusive rights to stream the FIFA World Cup Qatar 2022 to its Mexico-based audiences, in addition to offering of 6,000 hours of live soccer in the U.S including every match from UEFA Champions League and exclusively selected Liga MX games.

Argam DeHartunian, ViX SVP of product development, said: “ViX’s recognition as an App Store Award winner for Apple TV App of The Year is a testament to the power of uniting Hispanic audiences and businesses to shift global, cultural conversation. In less than one year since our launch, we’ve successfully created something unlike any other in the market and look forward to expanding our offering and impact in 2023.”