WAND, WLIO Move OTT, VMS, CMS To TownNews
Block Communications, owner and operator of TV stations in Kentucky, Illinois, and Ohio, has broadened their relationship with TownNews, which has provided video and OTT services to BCI-owned WDRB Louisville, Ky., since January.
Two additional properties — WAND Decatur, Ill. (DMA 82), and WLIO Lima, Ohio (DMA 190), — will launch on BLOX CMS, Field59 VMS, TownNews iQ, BLOX Now and BLOX OTT at the end of December, increasing the total count of broadcast properties using the TownNews suite to nearly 50.
“We came to a crossroad and wanted to work with a company that was forward-thinking and also had a proven track record of success,” said Barry Fulmer, VP and director of news at WDRB Media. “We found TownNews was a good match for WDRB and a good partner for us, so we decided to move all of our broadcast stations to TownNews. I believe our partnership will lead to future success for many years to come.”
“We’re thrilled that Block Communications has chosen to expand their relationship with us,” said Brad Ward, president and CEO of TownNews. “Harnessing the power of the TownNews digital suite — including video management, OTT, content management and programmatic advertising — will help the BCI team grow their audience, engagement, and revenue. This is a big win for both parties.”
According to Fulmer, the move to TownNews has been painless. “The transition from our previous provider has been very smooth, and we are excited to be on a stable platform with strong customer service,” Fulmer said. “TownNews is able to keep up with our deadline-driven needs and set us up for future development. That’s critical in the digital space.”