DMA 9: BOSTON

WCVB Names Patrick Gram Digital Sales Manager

Patrick Gram has been promoted to digital sales manager at Hearst’s ABC affiliate WCVB Boston (DMA 9), overseeing all of the station’s digital business.

Gram’s promotion was announced by Andy Hoffman, WCVB’s general sales manager, and is effective immediately.

An award-winning account executive with more than twelve years of sales experience, Gram has been a multi-platform account executive at WCVB for nearly four years. In this role, he has been responsible for business development and account management of the station’s programmatic digital and television platforms including WCVB, WCVB.com, Hearst Core Audience and Hearst Anyscreen/OTT products.

Gram received Hearst Television’s Eagle Award in 2017 for outstanding sales performance.

Before joining WCVB, Gram was an account executive at PubMatic in Boston where he managed all mobile-platform sales for the East Coast.

Before that, he was an account executive at AOL in Boston where he represented all of AOL’s products including AdLean Open Platform, Huffington Post, AOL.com and Advertising.com.

BRAND CONNECTIONS

Gram began his sales career as an account executive at Genzyme in Cambridge.

He is a graduate of Salve Regina University in Newport, R.I.


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