Zeam Media Appoints Sandie Trombert CMO

Sandie Trombert

Zeam Media, a provider of OTT solutions as well as the newly launched streaming platform Zeam, and backed by Gray Television, the National Association of Broadcasters and Morgan Murphy Media, today named marketing veteran Sandie Trombert CMO.

She joins from marketing agency Known, where she was VP of client experience working on campaigns for a number of top entertainment brands including Netflix, MAX, and CNN. Trombert also served as a senior member of the team that built out Zeam’s launch campaign at the Super Bowl starring John Stamos. Her appointment comes on the heels of Syncbak’s rebrand to Zeam Media and her appointment is part of the company’s investment in building the company into a leading force in local content and OTT. Trombert will report to Jack Perry, CEO of Zeam Media.

Perry said: “There was a definite gap in the market for locally-focused OTT that Zeam is filling and  through the vision of Known, and Sandie’s leadership and guidance, we’ve been able to launch the platform in the exactly right, buzzworthy way it deserved. I’m confident that Sandie has the vision to build off this great foundation and ensure that viewers, broadcasters, creators, and advertisers are able to benefit from the distinct advantages that Zeam has to offer them.”

As CMO of Zeam Media, Trombert will oversee all facets of marketing for Zeam Media and streaming platform Zeam including growth, brand, content and innovation. Trombert brings more than two decades of marketing and operations experience to the new position having worked in both film and television post-production as well as advertising and marketing.

Trombert said: “Zeam and Jack are truly changing the game offering viewers a way to easily access and curate the local content they care about most, while providing local broadcasters and creators with new ways to reach viewers and monetize. I’m looking forward to taking on the CMO role and helping the team build Zeam into the household name it deserves to be.”

BRAND CONNECTIONS

Zeam is a “new and free offering designed as the ultimate compliment to binge mode: a streaming home for in-between binge sessions to get informed and entertained through news, sports, and culture — live and on-demand — from hundreds of local television stations across the country in one central, highly personalized hub,” the company said.

Zeam said its mission is to “connect every broadcaster to every viewer through a platform that makes viewers feel connected to any locale and any news, sports, or cultural event that has meaning to them. In doing so, Zeam also creates a huge opportunity for marketers to reach and follow, at scale, the local and regional audiences that most matter to them.”

This value proposition has already gotten the buy-in from nearly 300 stations and 30 groups including Gray, CBS, News Press & Gazette, Hearst and Morgan Murphy. At launch, Zeam says it will have station representation that covers nearly 80% of U.S. DMAs.

The rollout of Zeam was also accompanied by the launch of Zeam360, a mobile production studio in the form of a Zeam-branded van, which, it said, “is also the first-ever, 24/7 livestream mobile channel. As part of the launch, Zeam360 is embarked on a barnstorming tour, stopping at nearly 30 local broadcast stations en route to the Super Bowl to help local broadcast stations learn about the possibilities of OTT while also creating compelling hyperlocal content for viewers. Zeam360 has continued on the road, visiting local broadcasters post-Super Bowl, as well.”

In addition, Zeam is building a new studio in Times Square to host local, independent creators and provide a platform for them to reach a broad base of viewers. The studio will also serve as a billboard to promote the power of local to thousands who pass through Times Square daily.


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