WaPo’s Zeus To Power Ad Tech For Graham Media

Zeus Technology, The Washington Post’s revenue performance platform, will license Zeus Performance to Graham Media Group. With television stations in Houston; Detroit; Roanoke, Va.; San Antonio, Texas; Orlando; and Jacksonville, Fla., Graham becomes the platform’s first broadcast customer. Zeus now has grown to nearly 60 sites in the U.S.

“Local publishers using Zeus continue to see significant increases in speed and viewability which translates to real revenue for those businesses. We hope to deliver on this success for our trusted partners at Graham Media Group as we optimize their ad tech stack while collaborating on ways to expand Zeus to new formats such as video,” said Jarrod Dicker, VP of commercial technology at The Post and GM of Zeus.

Graham will implement Zeus’s programmatic technology stack and rendering engine across its seven stations, reducing site latency, improving performance and driving higher overall viewability.

“We are very enthusiastic about launching on the Zeus platform as their first-rate technology delivers a superior user experience as well as being uniquely suited to help local news find revenue opportunities previously unavailable,” said Catherine Badalamente, Graham Media Group’s chief innovation officer. “In addition, as a Zeus partner, we will be better positioned to focus our efforts on our audience, membership, and exclusive opportunities for our partners.”

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