Local media buyers and sellers are moving beyond age/sex demographics to use data that helps target advertising to customers or likely customers. More data keeps track of how well consumers are reacting to different creative approaches. How are leading media buyers and sellers preparing for this new approach to targeting and assessing the success of campaigns? Are best practices emerging? What impact is data-based targeting having on revenue?

Speakers:
Brad Thompson, SVP & Partner, Integrated Investment, UM Worldwide
Shawn Makhijani, SVP, Business Development and Strategy, NBCUniversal Television and Streaming & SVP, NBC Spot On
Daria Nachman, Director, Local Positioning, Disney Advertising
Jane Meyerson, SVP, Director of Local Media, ICON International
Jacob Leveton, Director of Product Management, Veritone
Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)

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